Global smartphone sales gradually recover

According to PhoneArena , the report shows that global monthly smartphone sales increased by 5% in October, marking the first month of year-on-year growth since June 2021. This ends a streak of 27 consecutive months of negative growth.

iPhone 15 series contributes to market growth in October

PHONEARENA SCREENSHOT

The smartphone industry has faced a number of challenges in recent years, including supply chain disruptions, inventory build-up, and long replacement cycles. However, a report from Counterpoint Research shows some positive signs.

Specifically, after achieving significant growth in October, the upward momentum is expected to continue to expand in the fourth quarter of 2023. This trend is considered a potential sign that the market will gradually recover in the coming quarters.

October’s growth was driven by emerging markets, with continued recovery in the Middle East and Africa, Huawei’s return to China, and the start of the festive season in India. In the third quarter, Huawei saw strong growth in smartphone sales in China, with a remarkable 37% increase. The popularity of the Mate 60 series contributed to this impressive increase.

With smartphone saturation relatively high, developed markets saw a slower recovery. However, the launch of Apple's iPhone 15 series became a contributing factor to the growth, especially as delays in early days of iPhone 15 deliveries helped overall sales in October.

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