F88 receives Customer Protection certificate for the third time

Right after the “hat trick” at Asian Banking & Finance 2025, F88 continued to make its mark when it received the Customer Protection Certificate from M-CRIL for the third time, with two consecutive years achieving the highest rating since 2019. This result clearly demonstrates F88’s commitment to developing transparent and safe financial services to serve vulnerable customers.

This year, F88 continues to receive the Gold Customer Protection Certificate, the highest rating in M-CRIL's rating system, based on a set of customer protection standards developed by Cerise + SPTF - two prestigious world organizations on social impact management in the field of construction finance.

To be certified, financial institutions must pass a rigorous assessment process with 128 indicators and 26 core practices, revolving around eight principles such as transparency, providing suitable products, handling complaints effectively, information security, and responsible pricing.

F88 received customer protection certificate for the third time  

According to the assessment report from M-CRIL, F88 achieved a compliance rate of 98.3%, surpassing the minimum threshold of 95% to be awarded the gold certificate. This shows that F88's operating and management system not only meets international standards but also demonstrates a long-term commitment to customers, especially low-income users with limited access to traditional financial services.

This achievement is not accidental. It is the result of a systematic development strategy, revolving around the philosophy of “doing good finance” and putting customers at the center of every decision.

In terms of products, F88 focuses on designing "tailor-made" financial solutions for each customer group, from workers, small traders to freelancers, helping them access capital quickly and flexibly.

All information related to interest rates, fees, payment schedules, etc. are transparent and presented in simple, easy-to-understand language. F88 also applies a responsible valuation policy for mortgaged assets, ensuring fairness and commensurate with actual value.

In particular, F88 strictly adheres to the principles of personal data protection, data is only collected with the consent of the customer, access rights are clearly defined, and security is in accordance with the law. Data is also used to assess the financial capacity of customers, limit bad debt and prevent "over-borrowing".

At the same time, F88 has implemented a multi-channel complaint receiving and handling mechanism, helping customers easily respond when encountering problems. The rate of complaints resolved within 30 days is over 99% - an impressive number demonstrating the receptiveness and respect for customers.

F88's customer satisfaction index reached 73%, while the rate of customers returning to use the service fluctuated between 50-55%.

It is these foundations that have helped F88 achieve positive results in its operations. In the first 6 months of 2025, the customer satisfaction index (NPS) reached 73%, while the rate of customers returning to use the service fluctuated from 50% to 55%. These are numbers that demonstrate consumers' trust in a transparent, professional financial brand that accompanies them.

Mr. Phung Anh Tuan, Chairman and General Director of F88, affirmed: "A company like F88 cannot develop sustainably if it abandons its social mission to maximize profits. We want to accompany the prosperity of our customers, not to keep them as our 'debtors' forever."

Founded in 2013 with the goal of becoming a financial bridge for people who do not have access to bank capital, F88 has developed into one of the largest retail financial systems in the country, with nearly 900 stores nationwide. The company clearly defines its social role in providing transparent, accessible financial solutions and contributing to improving the quality of life for disadvantaged people.

Not long before, F88 was also honored for the second time at the Asian Banking & Finance Awards - a prestigious regional event to honor financial and banking institutions with outstanding innovations in products and development strategies. The consecutive receipt of international awards shows the effort to build a transparent financial model, focusing on customers and meeting sustainable development standards.

In the context that the enterprise has just been recognized as a public company and is approaching the goal of listing shares on the UPCoM exchange. Maintaining the Gold Certificate from M-CRIL also acts as a "passport" affirming to investors that F88 is a trustworthy organization, complies with ESG standards and has a safe operating platform.

Source: https://baodautu.vn/f88-lan-thu-ba-tiep-nhan-chung-chi-bao-ve-khach-hang-d333981.html