'Made in Vietnam' products affirm their position at the China-ASEAN Expo (CAEXPO)

Hàng 'Made in Viet Nam' khẳng định vị trí tại Hội chợ Trung Quốc-ASEAN (CAEXPO)

Vietnamese footwear products at the China-ASEAN Expo (CAEXPO). (Source: VNA)

The 22nd China-ASEAN Expo (CAEXPO) 2025 will take place from September 17-21 in Nanning City, Guangxi, China. Vietnam continues to be one of the countries with the largest number of booths participating in the Fair.

With its close geographical location, Vietnam always attaches importance to the CAEXPO Fair, sending high-level delegations and participating in the largest fairs among ASEAN countries.

At this Fair, Vietnam continues to have a large number of participating businesses with nearly 200 booths with diverse, high-quality products in fields where Vietnam has strengths and is highly complementary to the Chinese market and ASEAN countries such as agricultural products, processed foods, consumer goods, household appliances, wooden furniture, handicrafts, etc.

Notably, among the Vietnamese enterprises participating in CAEXPO this year, there are enterprises that have participated in the fair since the first sessions on a small scale, and have now achieved success in penetrating the Chinese market; at the same time, there are also many new enterprises participating, with the desire to bring their high-quality products to the market of more than 1.4 billion people.

Having participated in the fair for many years, the TH true milk brand is known as a famous brand in a market of more than one billion people like China.

According to Ms. Hoang Thi Thanh Thuy, International Business Director of TH Group , TH Group participated in CAEXPO since 2016 and set a very clear goal of promoting the "Made in Vietnam" brand in the Chinese and international markets.

According to assessments, Vietnamese coffee is currently consumed in the Chinese market in very large quantities. (Source: VNA)

Coming to this year's CAEXPO event, businesses also participated in displaying a variety of products, from products that can be preserved at room temperature such as fresh milk, fruit tea products, herbal tea, dried fruits... to products with strict preservation requirements, with closed, advanced production technology such as yogurt, yogurt drinks, ice cream... thereby, not only introducing to Chinese friends but also other international friends.

Ms. Hoang Thi Thanh Thuy emphasized that the company always persistently participates in trade promotion events such as CAEXPO and currently the TH brand has a certain position in the international market.

Also with the desire to make its brand more widely known, to create a firm foothold in the ASEAN market in general and China in particular, in its second participation in the fair, Phuc Thinh Investment and Development Trading Company Limited, headquartered in Hai Phong , introduced high-quality bird's nest products to international friends and Chinese consumers.

Ms. Nguyen Thi Thuy, Director of the Company, shared that the company's goal is to bring products to all friendly countries, through trade connections, helping its products have a position on the world map as well as in China.

Along with constantly innovating technology and production processes, in order to create high-quality products, Vietnamese enterprises also make efforts to participate in prestigious trade promotion events and exhibitions in China and ASEAN, to understand the needs, introduce and promote their high-quality products. Thanks to that, products with Vietnamese brands have been welcomed by Chinese consumers and highly appreciated for their quality.

Sharing with the press, Mr. Luo Changsheng, a resident of Nanning City, Guangxi, said that Vietnamese coffee and fresh milk products, bird's nest, durian cakes, etc. are very unique and of very good quality. Especially, coffee is consumed in the Chinese market in very large quantities. Vietnamese products are very suitable for the tastes and preferences of Guangxi people. Mr. Luo Changsheng commented that the potential for developing Vietnamese products in the Chinese market is very large.

This year’s ASEAN-China Trade Fair is an annual trade promotion event organized and participated by the Ministry of Industry and Trade of Vietnam. Over the years, CAEXPO has become a prestigious event where Vietnamese enterprises participate to promote and introduce their products, and is a destination for business and investment initiatives between the two countries’ markets.

Source: https://baoquocte.vn/hang-made-in-viet-nam-khang-dinh-vi-tri-tai-hoi-cho-trung-quoc-asean-caexpo-328174.html