Dong Thap province plays a key role in the development strategy of HEINEKEN Vietnam. Home to the Tien Giang Brewery, the province has always supported and facilitated production and business activities, thereby helping the enterprise grow and bring consumers diverse products such as Heineken, Tiger, Larue, BIVINA, and Strongbow every year, meeting the tastes of modern Vietnamese consumers.
Typically, in recent years, the company has launched 25cl versions of premium beers, bringing trendy experiences closer to a wider range of consumers. At the same time, popular beers such as Bia Viet and Larue have also been focused on enhancing the enjoyment experience, thereby increasing the attractiveness for many customer segments. In particular, aiming to promote a responsible drinking culture, Heineken 0.0 is being promoted and promoted as a pioneering and sustainable solution, demonstrating the company's strong commitment to this goal.
The diversity and flexibility in this product portfolio not only meets market demand but also helps the factory continue to be one of the leading contributors to the local budget. Along with the economic aspect, HEINEKEN Vietnam always strives to promote sustainable development to create positive impacts on the community and environment in Dong Thap. Notably, in 2024, the enterprise officially achieved the target of exceeding the water compensation level in the Tien River basin, which means that HEINEKEN Vietnam is returning more than 690 million liters of water per year to nature here - more than the total amount of water used in products and evaporated during the production process at the Tien Giang Brewery. This achievement is achieved through many water conservation initiatives implemented locally, contributing to protecting biodiversity and improving access to clean water for the community, building a solid foundation for long-term development.
With a comprehensive sustainable development strategy to bring practical values to the economy, environment and society, HEINEKEN Vietnam commits to continue maintaining its business contributions to Dong Thap and accompanying the province's growth in the new era.
Mr. Tran Minh Triet - Deputy General Director of HEINEKEN Vietnam - emphasized that the company will continue to work closely with the Dong Thap provincial government to ensure stable production and business, support local employment and supply chains. Thereby, the company will also constantly innovate to bring long-term values to the community and people here, opening an era of prosperous and sustainable development with Dong Thap.
Source: https://baocantho.com.vn/heineken-viet-nam-cam-ket-cung-dong-thap-phat-trien-ben-vung-trong-ky-nguyen-moi-a189011.html
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