Towards family love, the main trend of Mid-Autumn Festival 2023

In the face of economic difficulties, it was thought that this year's mooncakes would receive less attention than in previous years. However, on the contrary, the image of people lining up to buy mooncakes, from the elderly to the young, has become quite common these days. In particular, many elderly people in the family also come to the store to personally choose traditional flavors for the family.

The intact appeal of traditional flavors

Although there are many new flavors of moon cakes on the market, the position of traditional flavors is still very solid. Ms. My Anh (30 years old, Ho Chi Minh City) shared: "My husband and I are living with our grandparents, so every year we have to buy some traditional moon cakes. Older parents always love familiar flavors, buying from familiar places. These flavors can be enjoyed by both young people and children in the family, so they are always the priority choice of our family." Gift boxes with traditional flavors, safe for health, from reputable brands and affordable prices have become the choice of many users during this year's Mid-Autumn Festival.

Among many long-standing mooncake brands, SweetHome Bakery is one of the prestigious addresses that is always trusted on the occasion of the full moon of August. Besides being nearly 30 years old, this brand is also loved for its healthy ingredients and a team of leading bakers. More than 60 types of ingredients have been selected and processed according to experts' own recipes to preserve the original flavor as well as good for the health of users, creating a difference and class for the mooncakes of this brand.

Ms. Thai (34 years old, Ho Chi Minh City), a regular customer of SweetHome Bakery, said: "4 years ago, I received a box of moon cakes from SweetHome Bakery from a friend. At that time, the whole family tried it and loved it. The cake felt naturally sweet and very delicious. Since then, my family has become regular customers of the SweetHome Bakery brand until today."

Maintain the meaning of reunion

In addition to the famous gift boxes for businesses, partners, friends, ... SweetHome Bakery is also especially dedicated to the gift box line for families. For example, the An Khang Gift Box includes 8 cakes (each cake weighs 180g), which is a suitable choice for families who love traditional flavors. This gift box focuses on the types of moon cakes that have created the brand's reputation. Instead of the familiar box of 4 cakes, this year this gift box has an additional option of 8 cakes, gathering almost all the traditional flavors, pleasing family members. To help users fully convey their love, in addition to the cake flavors that adults in the family love, when buying the An Khang Gift Box, users also receive moon cakes in the shape of Unicorns, Rabbits, Pigs, and Kim Bao Money Bags exclusively for children.

For extended families living together, the Phu Quy Gift Box of 12 cakes (each cake weighs 80g) is the perfect choice. This gift box is a fusion of traditional cake flavors and new flavors according to the 2023 market trend. With a variety of flavors, this will definitely be a suitable gift box, conquering both adults and young family members.

Thanks

With nearly 30 years of presence in the market, SweetHome Bakery has always taken the goal of "Caring for your health" as a guiding principle for continuous development. This is the driving force for the company to launch products with high nutritional value, strictly ensuring food hygiene and safety. With enthusiasm and dedication in the field of cakes, Mr. Luu Lap Chanh, the founder of the brand, and his colleagues have gone through the process of research, testing and selecting raw materials, in order to create products in accordance with the set orientation and criteria. This factor has contributed to helping SweetHome Bakery retain loyal users and constantly conquer new users, especially young people.

Mr. Luu Lap Chanh shared: "Efforts to meet customer needs and bring the best products to consumers are practical actions to thank customers for trusting and choosing our products and services."

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