Connect, converge, promote products

The fair connecting the supply and demand of Tran businessmen with domestic and foreign enterprises in the spring of At Ty 2025 took place within the framework of the Tran Temple Festival, Tien Duc commune (Hung Ha) became the focal point for connecting, converging, and promoting the products of enterprises. This is a new feature of the festival to create a connection between trade and investment promotion activities and introduce the cultural and tourism potential of the ancient land of Hung Ha to the people and tourists from all over the world.

A large number of tourists came to visit and shop at the fair. Photo: Trinh Cuong

Diversified regional products

Coming to the fair, Mr. Nguyen Van Thang, Director of Hoang Minh Agricultural Service Production and Trading Cooperative, Quynh Hong Commune (Quynh Phu) displayed many products, notably rosemary essential oil, which was recognized as an OCOP product in 2022 and exported to the Korean and Chinese markets. In 2024 alone, the Cooperative exported over 200 liters of essential oil, supplying more than 100 liters to the domestic market. Currently, the Cooperative is growing nearly 30 hectares of rosemary in Quynh Phu and some other localities. The Cooperative is very excited to connect and promote its products to consumers.

Mr. Thang shared: This year, Hung Ha district organized a very large-scale fair, helping us to exchange and connect with other cooperatives to bring products to the market. The consumption during the fair was very large, so I hope Hung Ha district will organize many fairs of such scale so that we have the opportunity to promote our products.

At the fair, there are 20 booths introducing typical OCOP products of Hung Ha district, which are displayed attractively.

Mr. Vu Xuan Duan, Director of AP Phu Hung Company said: The company participated in displaying more than 20 products. We are very happy to participate in introducing products and promoting our brand. I hope that consumers, especially in rural areas, will have access to, experience, and use herbal teas of our company...

Not only do businesses in the province gather and display their products at the fair, many businesses outside the province are also very excited and enthusiastic to participate.

Ms. Cao Thi Hang, representative of Agarwood production facility ( Quang Nam province) said: Each time we promote our products at tourist destinations, it will be an opportunity for customers to know our products more clearly, thereby increasing consumption. Therefore, we are very excited to introduce our products to a large number of people.

Coming to Tran Temple Festival this year, visitors will be able to shop for products and specialties of the districts in the province.

Ms. Nguyen Thi Tram, Thanh Hoa province said: This is the first time I have come to Tran Temple Festival, I found the organization very methodical and solemn. Not only did I get to visit, enjoy the scenery, and pray for a peaceful new year, I also got to join the booths to buy typical local products as gifts for everyone.

This year's fair takes place from February 7 to 15 with nearly 400 booths including key OCOP products of businesses and households inside and outside the province with a variety of types and designs. The fair space is scientifically arranged by the Organizing Committee with a group of OCOP product booths, key products of Thai Binh province; outside the province and a group of commercial booths, with characteristics of each region and locality.

Opportunities to promote, link and consume products

At the fair, there were more than 80 OCOP product booths from provinces and cities; 200 booths of Tran businessmen and enterprises; 30 food booths; 10 handicraft and craft village booths; more than 60 general trade booths and an ornamental plant exhibition area.

Mr. Dao Ngoc Ha, General Director of SHB Vietnam Event Organization Joint Stock Company said: This is the first time the Tran Temple Festival has been combined with a fair connecting the supply and demand of Tran businessmen and domestic and foreign enterprises. To ensure the scale and solemnity, the Company has devoted all its human resources to completing the decoration of the booths, fully preparing sound and light, coordinating activities to create a vibrant, modern fair space but still imbued with traditional identity. We hope this will be an opportunity for businesses to cooperate, share experiences and expand the market, and enhance their brands.

Booths introducing OCOP products are displayed in an open, friendly space.

Mr. Tran Le Tan, Chairman of the Tran Business Association, said: The Tran businessmen were very excited to attend the fair and bring their own products to display, promote and offer to the Tran Dynasty kings. The fair connecting the supply and demand of Vietnamese Tran businessmen with domestic and foreign enterprises is an important milestone in sharing, connecting and accompanying Vietnamese Tran businessmen with domestic and foreign enterprises.

Mr. Tran Huu Nam, Secretary of Hung Ha District Party Committee said: This year, we organized the fair 3 days before the Tran Temple Festival to have 9 days to welcome visitors from all over to come and pay their respects and visit the fair. The attraction of the fair is creating confidence for participating businesses. This will be the start of a year, a series of tourism events of the district, helping Hung Ha increase trade and services from 15% to 25% and complete double-digit economic growth according to the direction of the province. Through this, we can affirm that the fair is one of the starting points for connection, trade, opening up great potentials for economic and cultural development, developing spiritual tourism, tourism to the source, creating an open supply and demand chain, linking, preserving and conserving the cultural heritage of Hung Ha homeland in particular, Thai Binh province in general.