With the MV "Crocodile Tears" released on the evening of April 1, HIEUTHUHAI sings more than raps. However, his voice once again caused controversy.
Since the beginning of his career, HIEUTHUHAI did not resemble a rapper in both appearance and style. Rappers are usually rough and tough while HIEUTHUHAI is sleek and a playboy.
But HIEUTHUHAI seems less and less like a rapper.
Instead, HIEUTHUHAI looks more like a singer or entertainment star. In the latest MV Crocodile tears Released on the evening of April 1st, no longer recognizable as HIEUTHUHAI from the King of Rap era, the era of Play good Crab .
In fact, from Can't get drunk Debuting 2 years ago, HIEUTHUHAI has sung a lot and rapping only plays a supporting role in his music products.
HIEUTHUHAI is still hot
Can't get drunk reached 47 million streams on Spotify and 51 million MV views - numbers high enough to prove that HIEUTHUHAI is on the right track. With the release Crocodile Tears , HIEUTHUHAI clearly shows his determination with the path he has chosen even though throughout the past time, this rapper has had to face countless doubts and debates about his ability.
On March 28, HIEUTHUHAI posted a polaroid photo with the caption: "In the end, it was all lies... or deception", causing fans to speculate about a new product. By the evening of the same day, he promised to "release" a new MV at 8:00 p.m. on March 29. But, at the appointed time, instead of the MV, fans only received a status line from this rapper: "Now do you understand what it feels like to be trapped?". It turns out, there is no MV yet, what is for fans is just a "trick".
In addition to being a smart and effective communication strategy at a time when the entire online community is caught up in drama, HIEUTHUHAI's approach also reflects the message of Crocodile tears - The song is about a love full of lies.
At exactly 8:00 p.m. on April 1, HIEUTHUHAI turned the joke into reality by releasing the MV Crocodile Tears . At its peak, HIEUTHUHAI's MV had 70,000 viewers watching its premiere.
After an hour of release, Crocodile tears reached 68,000 views, and climbed to 7th place in the trending music category. In the next hour, this product rose to 4th place, directly threatening the rankings of Kai Dinh, Soobin or Hoa Minzy. HIEUTHUHAI is indeed very hot.
From the time he appeared in King of Rap until now, HIEUTHUHAI's career has only been on a straight path. After Anh trai "say hi", the singer born in 1999 almost jumped to a new position. With his current reputation and a fan base that is probably among the top among Vietnamese singers, HIEUTHUHAI can hardly fail, at least in Crocodile tears .
Weaknesses
Crocodile tears is HIEUTHUHAI's first official product after the phenomenon Anh trai "say hi" so the public's expectations for him are certainly high. Before that, this rapper had a rap Presentation also climbed to the top 1 trending but it was a rap diss track, not a music product that was invested in and promoted properly.
With Crocodile Tears , HIEUTHUHAI sings more than raps. Entering the vocal field - a field HIEUTHUHAI is still doubted and controversial, this rapper is quite daring.
Indeed, in Crocodile Tears , HIEUTHUHAI's vocal weakness still exists and has not improved much compared to the time of "Say Hi" or Brother Can't say . HIEUTHUHAI's dry voice, lacking in power and emotion, made the audience once again exclaim that he should focus on rapping.
Music and lyrics by Crocodile tears also disappointed because it was old, carrying the color of love songs from the peak of the Blue Wave in the early 2000s. This time back, HIEUTHUHAI continued to work with his familiar and close collaborator Kewtiie. The overall melody is easy to listen to, catchy with a catchy chorus but stops at a safe level.
“It sounds like songs from the 9X era, it's a bit bland. I was looking forward to it but after listening, I was disappointed”, “The melody of this song is very familiar, like old music”, “The melody is like old pop songs, more than 10 years ago”, “This song is quite catchy but not new”, the audience commented on the song.
Meanwhile, the visual part is done in a futuristic style, combined with choreography with the participation of Emma Le (top 5 Miss Universe Vietnam 2023).
HIEUTHUHAI has a very different position after "say hi" brother, so with that comes great expectations and hopes. But with what is shown in Crocodile tears , HIEUTHUHAI missed a good opportunity to prove himself.
Of course, with his current popularity, HIEUTHUHAI will still achieve a large number of views, listens and achievements that are difficult for anyone to achieve. But the doubts and controversies that have surrounded him for many years will be difficult to end when what HIEUTHUHAI brings this time is not really explosive and impressive as expected.
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