Lam Dong trains professionals in digital transformation of journalism

1(1).jpg — Opening scene of the conference

More than 150 grassroots cultural managers, reporters and editors from press agencies in the province attended the training course.

The trainees were imparted with practical knowledge about journalism in the new era by Associate Professor Dr. Tran Quang Dieu, CIO of the Ho Chi Minh National Academy of Politics ; guidelines and policies of the Party and State related to national digital transformation and digital transformation in the field of journalism; digital newsroom model; orientation to build a digital journalism foundation along with goals, tasks and key solutions to effectively implement digital transformation of journalism.

Vietnam's revolutionary press with a 100-year tradition is currently developing strongly with 4 types: print newspaper, electronic newspaper, visual newspaper and audio newspaper.

The country currently has 797 press agencies, including 127 newspaper agencies, 75 radio and television stations (down 40% compared to before the merger and reorganization). The entire industry has more than 42,000 people working in the press field, of which over 21,000 are granted press cards.

3(1).jpg — Associate Professor, Dr. Tran Quang Dieu, Ho Chi Minh National Academy of Politics, imparts a lot of practical knowledge

Digital transformation in journalism is defined with the goal of "building a professional, humane and modern press and media" in the spirit of the Documents of the 13th National Congress of the Party.

Digital transformation of journalism focuses on readers, developing reader revenue, promoting data journalism and applying technology in content production and distribution.

At the same time, the editorial office operates converging and combining the activities of many types of journalism such as print, online, radio, and television, ensuring the synchronous and effective operation of all activities.

Specifically, digital transformation of journalism focuses on the main trends: digital transformation of content; digital transformation in product delivery methods; digital transformation in journalism business- economic models and digital transformation in newsroom models, including convergence in space, working methods, content and operating platforms.

4(1).jpg — Trainees attending the training

Digital journalism is a type of journalism that operates on a digital technology platform, from content creation, product production, business to distribution in a digital ecosystem.

To carry out digital transformation, the press needs to focus on tasks such as: raising awareness, perfecting laws, developing digital products and platforms, improving the quality of human resources, strengthening international cooperation and learning from experiences from developed countries.

Goals by 2030: 100% of press agencies put content on digital platforms; 90% of press agencies use centralized data analysis and processing platforms, applying artificial intelligence; 100% of press agencies operate a converged newsroom model; 50% of press agencies increase revenue by at least 20%; 100% of electronic press agencies have solutions to ensure information system safety and security at level 3 or higher.

The training conference helps change the mindset of journalists and managers, aiming to build a modern technology platform, optimize reader experience, develop online communities and apply appropriate business models to move towards successful digital transformation.

Source: https://baolamdong.vn/lam-dong-boi-duong-nghiep-vu-ve-chuyen-doi-so-bao-chi-393660.html