Why Automatic Profit is popular with Vietnamese users

With Automatic Profit, Techcombank helps Vietnamese people manage cash flow safely and flexibly 24/7, optimizing value and experience; this utility extends the differentiated strategy of "taking customers as the center".

Smart cash flow management: An inevitable trend

According to experts, in addition to the bank's efforts in researching and developing the "Automatic Profit" product, the change in customer behavior and awareness is the main driving force leading to the popularity of this wave. In the context of economic development and increasingly improved education, people are increasingly more financially literate, more sensitive to profit opportunities and no longer accept leaving money "lying still" with only an interest rate of 0.05%/year. Customers, especially the Gen Y and Gen Z generations, who are sensitive to international trends, are always looking for flexible solutions, with the expectation of both optimizing the profitability of cash flow and being willing to spend 24/7. This shift reflects a new perception of money: no longer just a transaction tool, but an asset that must "work" effectively anytime, anywhere.

In addition, the development of digital banking and the people's "tech savvy" are catalysts for this trend. Specifically, according to the Ministry of Information and Communications , as of the first 6 months of 2024, the rate of Internet users in Vietnam reached 78.1%, while there were more than 100.7 million mobile subscribers using smartphones. According to data from the State Bank, many credit institutions have recorded a transaction rate via digital channels exceeding 90%.

Accordingly, products such as Automatic Profit utilize technology to automatically scan balances, transfer idle money into profit channels, without requiring customers to manually intervene, but can still make transactions at any time, track balances and manage specific profit levels on mobile applications.

The development of digital banking and people's technological sophistication are the catalysts for Automatic Profit to become a trend.

The benefits of this model have helped to reinforce the trend. For customers, the interest rate is higher than the normal deposit interest rate (up to 4.4%/year compared to 0.1-0.5%), helping them to have more income without losing liquidity. For banks, especially those with advantages in technology and management systems, this model helps to increase the CASA ratio - reducing the time and cost of capital mobilization. From the reality of being a huge resource that just "lies", the money that generates profits automatically becomes an indirect source of investment capital for production and business development... optimizing benefits for the economy.

For many years now, many banks around the world have developed financial products that allow automatic transfer of money from payment accounts to financial instruments with higher interest rates such as Sweep Account: money is automatically managed between the main cash account and the secondary investment account, Multiplier Account: a combination of payment, investment and insurance accounts... Accordingly, the Vietnamese financial market's proactive localization of products that are popular in the world is a way to keep up with the trend.

When the pioneer is accepted

“We have invested in research and product testing for more than 18 months to ensure the completion of features, safety and best meet the actual needs of Vietnamese people,” a Techcombank representative shared about the journey of nurturing the brainchild and can also be said to be a “strategic move” to renew CASA Bank.

With a yield of up to 4.4%/year while still maintaining the ability to pay instantly, without dividing/threshold, one coin also makes a profit and one day also makes a profit, Automatic Profit is considered a breakthrough in the banking industry, specifically on regular payment accounts. Not only stopping at outstanding profit performance, 24/7 flexibility, the product also ensures liquidity safety with multi-layered protection layers: legal regulations, supervision of the State Bank, deposit insurance regulations along with technology systems, security and risk management processes according to international standards.

Ms. Thu Thuy (Hanoi) said: “Techcombank is a prestigious brand and has contributed a lot to the country and the community over the years, so I feel very secure when using the bank's Automatic Profit - money is always ready to spend at any time, but it automatically generates profit without me having to do anything more. It's safe, convenient and profitable too!”.

In addition to the convenience, the safety of this product is highly appreciated by many customers: “Just leave money in the account, the money will automatically generate profits and each month the profit report is clear and complete on the application. I have never had any problems with the bank's products and the customer service is also very dedicated. I find this product convenient, good, and extremely safe. It is true that technology develops to serve people!”, Ms. Nhu Ngoc in Ho Chi Minh City shared.

Projected Profit Simulation - Auto Profit enabled account with average balance of 50 million

In addition to the "sweet fruit" of customer trust, Techcombank Automatic Profit has also proven its difference by surpassing many other competitors to excellently win 1 gold award and 2 bronze awards for the categories: Outstanding Product of 2025; Best AI Application Product and Outstanding Financial Service Product within the framework of the 22nd annual International Business Awards organized by Stevie Awards. Dubbed the "Oscars of international business", Stevie Awards and the International Business Awards® (IBA) system are among the most prestigious and reputable awards in the world for businesses.

The “profitable” revolution in the financial industry

Techcombank’s pioneering efforts have also been rewarded as the product has been warmly received by its “customers”. More than 4.1 million customers have “enabled” Auto Profit and many other impressive financial indicators from Techcombank’s digital bank have proven this.

In particular, Techcombank's Automatic Profit has also promoted changes in the entire industry. The market picture of profit-making accounts has become more diverse with the participation of nearly a dozen banks after that with many products with different names: "Super Yield Account", "eKash", "Non-stop Profit", "Smart Investment Account"... and the difference is also in the values ​​that banks bring to users.

Despite different mechanisms, these products all aim to optimize customers' idle cash flow while mobilizing additional capital to develop the country's economy in the new period.

Techcombank Automatic Profit won 3 "Oscars in international business" - Stevie Awards

In that journey, Techcombank will continue to optimize the value of cash flow and bring different experiences. Ms. Nguyen Van Linh - Deputy Director of Techcombank Retail Banking said: "With Techcombank Automatic Profit, we create an advanced financial product that is most suitable and optimal for the actual needs of Vietnamese people. Stevie Awards has recognized the excellence of this product in its efforts to bring customers the most optimal benefits and is also proof that Vietnamese products are fully capable of competing with similar models in the region. With the spirit of "better every day", we will continue to launch new versions with even higher features, utilities and protection in the future."

The wave of Automatic Profit has brought a new standard to the financial industry, just like the “Zero Fee” revolution 10 years ago. A decade to build cashless and faster payment habits for Automatic Profit to reshape the way Vietnamese people manage their finances: smart, safe and most flexible.

Bui Huy

Source: https://vietnamnet.vn/ly-do-sinh-loi-tu-dong-duoc-nguoi-dung-viet-ua-chuong-2447642.html