MB leads in Vietnam customer satisfaction index 2024 banking industry

According to the VCSI 2024 Customer Satisfaction Index Survey conducted by KMAC, the Military Commercial Joint Stock Bank (MB) excellently achieved the Top 1, affirming its leading position among banks in Vietnam. On December 19, the Vietnam Customer Satisfaction Index Certificate Award Ceremony - VCSI 2024 took place at Lotte Hotel, Hanoi . The event was co-organized by Korea Management Consulting Company (KMAC) - a leading consulting organization with more than 50 years of experience in Korea and AASC Auditing Company Limited.

MB representative received the award.

The VCSI survey is conducted to assess the current state of industries in Vietnam, improve management efficiency with a customer-centric strategy and promote national competitiveness. The event aims to honor outstanding businesses that have achieved high trust from customers in 2024, and at the same time introduce a model for measuring customer satisfaction index according to international standards.

In 2024, the VCSI survey assessed the customer satisfaction of 25 units in 7 business fields. Accordingly, MB achieved the Top 1 customer satisfaction index in the Finance - Banking industry. This is a testament to MB's efforts in the journey to win the trust of customers over the past 30 years. It is known that recently, MB successfully organized the "MB Impressions in Me" contest in 2024 for MB customers to celebrate the bank's 30th anniversary. The contest received a great response with 1,184 works from 1,118 MB customers from all over the country and abroad. Diverse customer groups from all ages, professions, from individuals and businesses.

“Each entry carries many meaningful messages, containing the sincerity that customers send to MB and is an endless source of motivation for MB to continue its mission of becoming a leading digital bank - a platform business bank that focuses on creating outstanding values ​​that attract customers,” said an MB representative. Also according to an MB representative, MB is determined to become a leading financial group in terms of customer service, service experience and the best customer care with the most extensive connection platform. Source: https://qdnd.vn/kinh-te/tin-tuc/mb-dan-dau-ve-chi-so-hai-long-cua-khach-hang-viet-nam-2024-nganh-ngan-hang-807969