Meta tops revenue per user, outpacing other social networks

DNVN - Meta continues to affirm its leading position when recording average revenue per active user/month (ARPU) in the North America region in the second quarter of 2025 reaching 26.73 USD, nearly 10 times higher than the remaining competitors.

This gap shows the social networking giant's superior ability to exploit user data and optimize advertising.

According to statistics, Snap Inc. ranked second but the average revenue per user was only $2.78/month, followed by Reddit with $2.62 and the lowest was Pinterest with $2.43. This difference clearly reflects the differentiation in user exploitation efficiency between platforms. While Meta owns a diverse ecosystem including Facebook, Instagram, WhatsApp and a strong advertising infrastructure, smaller competitors have difficulty expanding their revenue sources.

Meta has a large revenue from social media users.

Second-quarter business developments also showed the different impacts of applying artificial intelligence (AI). Reddit reported a sharp increase in revenue thanks to the deployment of AI-based advertising, while Pinterest disappointed because it did not make good use of this technology, causing its stock price to fall in the trading session on August 13. Snap even lost up to 17% of its capitalization value as it recorded almost no revenue growth, in contrast to the breakthrough momentum of its competitor.

The revenue gap between Meta and the rest comes not just from user size, but also from the ability to convert each visit into advertising value. Users spend more time on Meta apps, combined with an optimized content distribution algorithm, helping the company maintain a consistently high ARPU. In contrast, social networks like Pinterest or Snap, despite having a loyal user base, have not yet found an effective monetization model commensurate with the amount of traffic.

Analysts say that if Meta does not quickly innovate its products and apply technology, the revenue gap between Meta and other platforms will continue to widen, especially when digital advertising increasingly depends on the ability to personalize content - an area where Meta has a dominant advantage.

Nhu Quynh

Source: https://doanhnghiepvn.vn/doanh-nhan/meta-dung-dau-ve-doanh-thu-tren-moi-nguoi-dung-bo-xa-cac-mang-xa-hoi-khac/20250815015626203