
This is the moment for every step, visitors not only to discover more magnificent landscapes, proud of the culture imbued with national identity, but also to be in harmony with the love of the homeland. With the message "Love Sa Pa", on this occasion, the locality has launched a special stimulus program to welcome visitors to the Northwest region to "touch" the beautiful natural scenery, "touch" the identity and national pride.
"Touch" the scenery, "touch" the identity
From mid-August to the end of September is the time when Sa Pa enters Autumn, the most beautiful season of the year. At this time, the "land in the mist" welcomes visitors with cool, dry weather, blooming wildflowers and magical white clouds. This is also the time when the terraced fields are in the season of ripe rice spreading across the mountains and forests of Sa Pa. Visitors coming here can feel the fresh, cool air and the bustling festivals of the Northwest.
At this time, on the cable car journey to the top of Fansipan, the scenery of the golden season in the Northwest is rarely so splendid, from the golden color of the terraced fields in Muong Hoa valley, to the overwhelming orange color of the sacred peak of the rice flower, like a painting painted by a talented artist. More than 80,000 gladiolus, primrose, roses, hydrangeas... are blooming brightly over an area of more than 2 hectares along with a series of cultural, artistic and entertainment activities, full of the colors of the highlands, making Fansipan a beautiful rendezvous in the golden season of Sa Pa.
Coming to Sa Pa this season, visitors can immerse themselves in the cultural colors typical of the Northwest highlands and experience the unique culture of 7 highland ethnic groups at the "Ban May Golden Season" Festival at Sun World Fansipan Legend Tourist Area. In particular, the New Rice Festival is an opportunity for local artisans to express their gratitude to heaven and earth through sacred traditional rituals that gather a large number of ethnic minorities to celebrate a bountiful harvest. In the space of Ban May, visitors can witness unique rituals, watch art performances and practice traditional crafts that are hundreds of years old from ethnic artisans. At the same time, visitors can also immerse themselves in the vibrant atmosphere of activities such as pounding rice cakes, making green rice flakes, blowing five-color sticky rice, pushing sticks, one-rope bridges, swings, etc.
In particular, celebrating the August Revolution and National Day September 2, witnessing the flag-raising ceremony at the top of Fansipan was an unforgettable impression for many people. Ms. Dinh Thi Van Anh (a tourist from Ho Chi Minh City) said that the feeling of standing at the foot of the tallest flagpole in Indochina, singing the Vietnamese national anthem amidst mountains and nature, watching the red flag fluttering on the flagpole was a proud and emotional moment for her and her whole family.
On this occasion, Sa Pa brings visitors the Autumn Festival with a series of vibrant cultural, sports and tourism activities imbued with the identity of the Northwest highlands. According to Mr. Pham Tien Dung, Vice Chairman of Sa Pa Ward People's Committee, the 2025 Sa Pa Autumn Festival is a special milestone because it is not only an occasion to review the tradition of patriotism and arouse the desire for development, but also marks an important transition when Sa Pa Ward officially operates under the two-level local government model. This is also a greeting from a youthful, modern Sa Pa but still imbued with cultural identity, ready to enter a new stage of development, taking tourism as the driving force, culture as the foundation, with people and businesses as the center.
The 2025 Sa Pa Autumn Festival will last from August to October 4, 2025 with many special activities such as: Fashion show - Brocade dance (8:00 p.m. on August 30); Festival on the national scenic spot Ham Rong Mountain (August 30 - September 2); Experience highland culture and Sa Pa Love Market (9:00 a.m. on August 31); Art program - Pride of Vietnam - 80 years of glorious country (8:00 p.m. on August 31); Full moon festival (October 4)...
Participating in the activities, visitors can visit and experience some of the traditional ethnic costume making processes such as: indigo dyeing and printing patterns on fabric; sewing and embroidering brocade; trying on traditional ethnic costumes of Sa Pa; participating in cultural and folk art performances, folk games; learning about the beauty of cuisine: the process of making sticky rice, pounding sticky rice cakes, bamboo-tube rice... All promise to bring unique, interesting experiences, full of emotional "touches" for domestic and foreign tourists.
Launching the Tourism Stimulus Program
Lao Cai tourism in general and Sa Pa in particular entered the September 2nd holiday season with the expectation of a strong increase in the number of visitors. Localities are focusing on controlling service quality, ensuring safety and diversifying products with incentive programs associated with the 80th anniversary of the August Revolution.

Responding to the "Domestic tourism stimulus program in 2025" with the theme "Vietnam - Go to love", Lao Cai Provincial Tourism Association in collaboration with Sun World Fansipan Legend and tourism businesses in Sa Pa has just officially launched the Sa Pa tourism stimulus special price policy program - a gift of gratitude for tourists from all over the country.
With the message “Love Sa Pa”, during the program, visitors will enjoy a series of “huge” incentives from cable car services, accommodation, sightseeing spots, to restaurants and transportation with promotional programs of 10-30% off the published price, free entrance tickets from August 19 to September 30.
In addition, in order to best serve the increasing tourism demand on the occasion of the 80th anniversary of the August Revolution and National Day September 2, localities across the province are strengthening preparations, ensuring service quality, a civilized and safe environment and organizing many attractive activities to create positive experiences for tourists.
Lao Cai will organize an art program to celebrate the anniversary and firework display from 8:00 p.m. on September 2, at two locations: August 19 Square in the provincial center, Yen Bai ward and Dinh Le Square, Lao Cai ward with funding from socialized sources. On this occasion, in Lao Cai province, there will also be exhibitions and displays of documents, artifacts, publications... at the Provincial Museum and Provincial Library with the theme of celebrating the 80th anniversary of the August Revolution and the National Day of the Socialist Republic of Vietnam.
The Department of Culture, Sports and Tourism of Lao Cai province has requested localities to effectively implement tourism management, ensure security and safety for tourists, tighten inspection, handle price hikes, solicitation and pressure on tourists, and maintain a hotline to receive feedback from tourists. Tourism service businesses, tourist areas and attractions must strictly comply with the provisions of the law, ensure security, environmental sanitation, food safety, and publicly and transparently list prices.
Source: https://baolaocai.vn/nhieu-diem-cham-hap-dan-du-khach-den-sa-pa-dip-quoc-khanh-post879965.html
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