Donald Trump is likely to change or reverse some of Google's antitrust policies that the Biden administration has implemented.
New US President Donald Trump is likely to change or reverse some of the antitrust policies that the Biden administration has implemented, including the breakup of Alphabet (Google's parent company).
Antitrust policies put forward by the Joe Biden administration include investigating and suing Big Tech companies like Google over concerns that they manipulate the market, preventing fair competition, especially in the fields of online search and advertising.
The logo of Google LLC is displayed on a building in San Diego, California, U.S., October 9, 2024. Photo: Reuters |
Google is accused of abusing its dominance in online search and advertising, making it difficult for rivals to compete, according to a source. Therefore, the goal of these lawsuits is to protect the market and create a more healthy competitive environment.
For now, the Biden administration is focused on “controlling the power” of Big Tech rather than immediately breaking up these companies, and breaking up Google may only be considered as a last resort.
According to analysts, as soon as he begins his new term, Mr. Trump will likely continue legal confrontations with major technology companies such as Google, Apple, Facebook (Meta), Amazon and Microsoft.
According to the US Department of Justice , the Department is also conducting two antitrust lawsuits against Google. The first case involves search, in which Google is accused of monopolizing search results to prevent competition. The second case involves Google's advertising technology, targeting the company's control of a large part of the digital advertising market.
The Justice Department also has a lawsuit against Apple. Meanwhile, the US Federal Trade Commission (FTC) is suing Meta (Facebook's parent company) on similar grounds, in an attempt to prevent monopolies on the social networking platform.
Meanwhile, in a lawsuit involving Google's search business, the US Department of Justice has proposed a number of remedies to reduce Google's monopoly. These include requiring Google to sell or spin off some of its businesses, such as the Chrome web browser.
They also want Google to end agreements with device manufacturers, such as Google being the default search engine on Apple's iPhone. These measures are intended to increase competition in the online search market and reduce dependence on Google.
The trial on the regulatory measures against Google will not take place until April 2025 and a final judgment could come in August of that year.
Professor William Kovacic - Director of the Center for Competition Law, George Washington University Law School, commented that the waiting period until the final verdict on the Google lawsuit is made will allow Mr. Trump and the Justice Department the opportunity to adjust or change antitrust policy.
Kovacic, a former chairman of the Federal Trade Commission under President George W. Bush, said Trump could influence the Justice Department's final decision on how to address Google's violations.
Lawyers say that under a Biden administration, antitrust policies would make it difficult for companies to make mergers. Biden has shown little flexibility in addressing competition issues related to mergers, such as requiring companies to sell parts of their businesses.
Mr Trump could change that approach by rolling back some of the deal-making policies introduced under Mr Biden, giving companies more flexibility to address these issues.
The US Federal Trade Commission (FTC) and the US Department of Justice (DOJ) are likely to rescind guidelines established under the Biden administration on how to evaluate and handle merger transactions between companies, in order to make it easier for companies in future mergers, said Jon Dubrow, senior attorney at law firm McDermott Will & Emery.
"The 2023 merger guidelines are very strict and could make it difficult for companies to merge and acquire. This means that regulators will be more stringent in evaluating and approving mergers, in order to prevent the formation of large and monopolistic corporations, which negatively affect competition in the market," said Jon Dubrow .
Source: https://congthuong.vn/ong-donald-trump-dac-cu-tong-thong-google-lieu-co-thoat-hiem-357524.html
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