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The flavor of Kim Bong countryside market

Many people visited Kim Bong rural market (Cam Kim commune, Hoi An city) last weekend not only to eat and shop, but also to find memories of their hometown in the modern pace of life.

Báo Quảng NamBáo Quảng Nam16/06/2025

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Kim Bong rural market space. Photo: QUOC TUAN

Rich in the flavor of the countryside market

Kim Bong Country Market takes place at a very special time when in just a few days Cam Kim commune will be part of the new Hoi An ward in Da Nang city (new). Perhaps partly because of that, the number of people visiting Kim Bong Country Market is larger than the expectations of the event organizers.

According to the People's Committee of Cam Kim commune, although it was postponed due to bad weather and the time of transition to the local management model was near, the people organizing this event made great efforts and enthusiasm to ensure the market took place as planned.

Lost in Kim Bong countryside market in the hazy blue smoke of the afternoon, everyone seems to go back in time to immerse themselves in the rustic atmosphere of the famous traditional carpentry village of Kim Bong - a place that has contributed to the heritage value of the ancient town of Hoi An.

Not only is it a market imbued with the spirit of Quang Nam, Kim Bong rural market is also a vibrant cultural space, recreating "Memories of a rural market in the mid-20th century" associated with Hoi An Ancient Town.

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An international tourist attentively watches an old woman prepare betel leaves at a rural market. Photo: QUOC TUAN

A “party” of the countryside people is set up on the old riverside with Quang cuisine, folk games, country music … Outside the river, boats along the Thu Bon River slowly paddle the water, taking tourists to listen to the sound of sharp nets, the sound of waves lulling the shore and the rhythm of folk songs, letting the sounds of the old fishing village echo.

Ms. Nguyen Ngoc Anh - a tourist from Hanoi shared: "Visiting the market is an activity that occurs during the Da Nang - Hoi An tour , but it is the time that brings the most interesting experience for the family. The most touching image is the image of old ladies spreading banana leaves, squatting, smiling toothlessly, inviting customers to buy agricultural products, which makes me tear up about my childhood memories of following my mother to the market."

Calculating long-term appeal

According to Ms. Do Thi Bich Thuy - Vice Chairman of Cam Kim Commune People's Committee, this event was planned to take place on the evening of April 11 (16th lunar month), the time when there is a full moon will create more attraction for the rural market, but due to bad weather, it had to be postponed. This is the first trial market session of 3 sessions that the locality plans to organize before considering maintaining it regularly every month to serve the people and tourists.

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It is necessary to calculate the appropriate load capacity and preserve the identity of the rural market so that this event can maintain its long-term appeal to tourists. Photo: QUOC TUAN

It can be seen that the attraction of Kim Bong rural market is quite large with the event welcoming thousands of visitors on the evening of April 14. However, it also needs to be carefully planned to maintain the attraction of this activity in the long term.

Cam Kim has recently been oriented to become a green destination, so some of the previous smaller-scale rural markets, combined with the Kim Bong carpentry festival, have conveyed the message of no plastic bags and no plastic waste. However, at the recent event, due to the great pressure of service, there were still scattered cases of plastic bags being used at the market for the convenience of tourists.

In addition, in recent years, Hoi An city has formed a number of unique market products to serve the people and tourists. When it was first established, every market attracted a large number of visitors and shopping experiences, but gradually it also fell into decline due to the lack of novelty and difference, for example, the Hoi An OCOP market. Therefore, the organizers of Kim Bong rural market need to maintain the identity of the market if they want the event to have a long-term position.

In addition, the scale of the organization is also an issue to consider. In the riverside space next to the old ferry wharf with a small area, in the long term it is necessary to calculate the appropriate load capacity so that the visitor experience is complete, avoiding the situation of excessive commercialization that will make the event not maintain the rustic, rural features as at the beginning.

Source: https://baoquangnam.vn/phong-vi-cho-que-kim-bong-3156825.html


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