SABECO SPORTS HUB: A JOURNEY OF COMMUNITY CONNECTION

The closing ceremony of SABECO Sports Hub and the summary of the National Rural Youth Football Tournament 2024 took place on the afternoon of December 14 in Bac Giang , marking a year of effective cooperation between the Central Youth Union and SABECO. The program not only honored the achievements but also affirmed the long-term commitment of the parties in promoting the sports movement and improving public health.

The 2024 Rural Youth Sports Program made a strong impression when attracting 46 teams from 36 provinces and cities. The best teams participated in the national finals, creating an exciting and emotional atmosphere. The tournament ended with the explosion of the final match, where the Eastern Saigon Beer team won the first prize.

Innovation from sports to community culture

Not only stopping at football, the series of events also includes cultural and artistic activities closely related to people's lives. Regional culinary exchanges and art performances have contributed to honoring local cultural identity. This not only encourages people to participate in physical exercise but also connects the community through traditional values.

Speaking at the program, Secretary of the Central Youth Union Ngo Van Cuong emphasized: “In recent years, the Central Youth Union and SABECO have coordinated to implement many meaningful programs such as the National Rural Youth Festival, the program 'Tet Chung Mot Nha' with activities supporting air tickets, bus tickets, train tickets for workers, laborers and students to return home for Tet. We are especially proud of youth projects such as 'Lighting up the countryside roads' and 'Lighting up the border lines' - practical activities to support rural and border communities”.

“The Central Youth Union and SABECO will focus on three main areas: implementing initiatives to respond to climate change, enhancing community capacity and promoting physical training projects to improve community health,” said Mr. Ngo Van Cuong.

Spreading sustainable human values

As a long-term strategic partner of the Central Youth Union, SABECO has jointly implemented many initiatives that have brought positive impacts to society. During the program, Mr. Lester Tan - General Director of SABECO, emphasized that SABECO Sports Hub does not only stop at sports activities but also aims to create an integrated playground, connecting the community through cultural and artistic activities.

This initiative has proven to be widely popular, with tens of thousands of people participating over the past year. Community sports fields are not only a place to exercise but also a place to exchange and build solidarity in the community, especially in rural areas.

The program does not stop at impressive numbers but also opens up opportunities to promote a healthy, balanced lifestyle for all people. The construction of community sports fields, organization of tournaments and cultural events are clear evidence of the efforts of SABECO and the Central Youth Union to accompany society.

With the achievements, the SABECO Sports Hub initiative has created a solid foundation for future expansion, aiming to improve the quality of life and promote sustainable development in the community.

The program is not only a sports playground but also a place to spread sustainable values, "Connecting Vietnamese spirit", creating motivation for all parties to continue to implement more meaningful initiatives in the future.

Source: http://www.sabeco.com.vn/truyen-thong/tin-tuc-su-kien/sabeco-sports-hub-hanh-trinh-gan-ket-cong-dong