Saigon Co.op launches 'Vietnamese supermarket pride' month

(Chinhphu.vn) - Following the success of the "Journey of Happiness" campaign with the record mark of "The first online map of Vietnam made from 50,000 happy smiles taken with the National Flag", on August 28, Saigon Co.op launched the biggest promotion and advertising program of Vietnamese products of the year called "Proud of Vietnamese Supermarkets" at more than 800 points of sale nationwide.

Proud to bring quality Vietnamese products to consumers - Photo: VGP/Minh Thi

"Pride of Vietnamese Supermarkets" is a key stimulus program of Saigon Co.op , held for 28 years to honor quality Vietnamese products and promote domestic consumption.

For 21 days (from August 28 to September 18), all prominent display areas at Saigon Co.op's retail system, including Co.opmart, Co.opXtra, Co.op Food, Finelife, Co.opSmile, Cheers... will be given priority to introduce Vietnamese products in the best locations, along with a series of attractive promotions.

Along with promotional activities, Saigon Co.op organizes a series of culinary festivals and events to promote regional products, livestreaming the sale of selected agricultural, aquatic and seafood products on weekends at the Co.opmart and Co.opXtra supermarket systems. This is an opportunity for domestic products to get closer to consumers, becoming a direct bridge between manufacturers and customers.

Saigon Co.op also actively coordinates with businesses, cooperatives, departments, branches and localities to review the network of branches, stores and warehouses to optimize according to the new administrative boundaries, to ensure a stable supply market. At the same time, it provides legal support, improves branding, displays products as well as builds a green-safe-sustainable supply chain for Vietnamese goods.

Saigon Co.op has officially launched the new version of the online shopping site Co.op Online with a modern interface, convenient shopping experience, integrated member incentive programs and real-time promotion updates. Vietnamese products continue to be prioritized on the Co.op Online homepage with many strong promotions, helping consumers access them more easily through online retail channels.

Linking consumption with community responsibility

A humane highlight of this year's program is the "Steadfast Steps Together" activity, in which Saigon Co.op cooperated with Unilever to give 800 gifts of necessities to children at SOS Children's Village.

In addition, the drawing contest "Growing up with Co.opmart" for children and dozens of scholarships will be awarded to "young painters" at disadvantaged schools. These activities aim to spread the spirit of kindness and arouse pride in the homeland in the community.

Mr. Nguyen Ngoc Thang, Deputy General Director of Saigon Co.op, said that with the title of top 50 typical enterprises with key brands and products of Ho Chi Minh City, Saigon Co.op always pursues a sustainable development strategy, focusing on social security values. The program "Proud of Vietnamese Supermarkets" is a strong commitment of Saigon Co.op in accompanying Vietnamese goods.

"Through 28 years of persistent organization, we hope to continue to affirm our role as a bridge between Vietnamese goods and consumers, while contributing to building a consumer economy imbued with national identity.

With "Pride of Vietnamese Supermarket" 2025, Saigon Co.op continues to affirm its position as a pioneering pure Vietnamese retailer, accompanying the community and for the prosperous development of the country," said Mr. Nguyen Ngoc Thang.

The "Pride of Vietnamese Supermarket" program has many promotions such as 8% cashback when buying products on the "Love Vietnamese Supermarket" page, 5 times the number of points/product when buying products on the "Pride of 80 Years of National Day" page; especially on September 2, 2025, customers checking in at the supermarket will receive many valuable gifts.

Minh Thi

Source: https://baochinhphu.vn/saigon-coop-khoi-dong-thang-tu-hao-sieu-thi-viet-102250829142039915.htm