New revelations about Gen Z travel trends

Take advantage of technology while traveling

Gen Z is using technology in most of their travel journeys, from using artificial intelligence (AI) to plan their trip in advance, searching for amenities and technology services at their accommodation, to using technology to preserve and share memories after the trip ends.

According to a recent survey by travel platform Booking.com, 51% of Vietnamese Gen Z travelers said they are comfortable relying on technology to create unforgettable travel experiences. 50% shared that they trust AI to recommend less crowded and less known tourist destinations. 67% would use AI to plan their trip. 57% expressed interest in modern technology-based amenities and services, such as robot waiters or AI-based touchpoints at their accommodation.

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Balance solo travel and family travel

For Vietnam’s Gen Z, close relationships play an important role in choosing a destination and how they experience each journey. This generation wants to travel to foster personal relationships. Social media and digital relationships also help them make decisions about their travel.

According to Booking.com, 64% of Gen Z respondents in Vietnam said they tend to travel with family members, 58% with their parents and 44% with their spouse. 71% were inspired to travel by information shared by friends or relatives on social media.

Gen Z travelers in Vietnam are also not afraid to travel alone. This is shown by the number of 52% of respondents saying they have traveled alone in the past 6 months, and 72% are planning solo trips in the next 12 months.

Travel in low season to save more

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Although travel is an indispensable part of life, Gen Z is still very concerned about spending wisely. They often travel in the off-season to save costs and choose unique experiences for the trip. Notably, up to 62% of Gen Z travelers choose to travel in the off-season to save more money.

In 2024, 62% of Vietnamese Gen Z travelers surveyed shared that they tend to choose short domestic trips lasting from 1 to 4 nights. 52% agree that the “value for money” factor is quite important when choosing a destination. Therefore, 63% are willing to look for discount codes from loyalty programs to optimize costs as much as possible.

Vietnamese Gen Zers tend to repeat their habits, with 80% admitting that they have returned to a place they liked and stayed in before, and 66% are looking for a hotel to stay in for their next trip this year. This generation wants a simple, quick and hassle-free experience when booking multiple services at once. When asked about booking tickets to events, 59% of Gen Zers surveyed tend to book tickets before booking accommodation.

Love to relax and unwind

Gen Z travelers tend to be more concerned about physical and mental health. According to a survey, 61% of Gen Z travelers in Vietnam said that the main factor motivating them to travel is relaxation, and 29% want to connect more deeply with themselves. This explains the rise of health-focused tourism, with a trend towards destinations that offer services such as yoga, meditation, and spa treatments and therapies.

Mr. Varun Grover, Country Director of Booking.com in Vietnam, said that the tastes and travel trends of Gen Z in Vietnam provide an interesting insight into the future of tourism services: "For this generation, technology, values ​​and connections in relationships are closely related. Traveling is not just about exploring new lands but also a way for them to express their personal identity, where the support of AI and digital tools helps optimize and personalize the experience. It can be said that Gen Z is shaping a more personalized and vivid travel picture, both in terms of the need for authentic, unique experiences or the balance between personal travel and family connection."

VOV.VN - Many Vietnamese tourists choose travel services based on recommendations and reviews from content creators on social networks, or use social networks to plan their trips. However, many destinations in Vietnam still have a weak presence on online platforms.

Source: https://vov.vn/du-lich/tu-van/tiet-lo-moi-ve-cach-gen-z-di-du-lich-post1133747.vov