From "choice" to "completeness", TPBank's message to customers on a journey full of "me"

Pioneering in digitalization, TPBank lets customers choose the difference

Thuy Anh (26 years old, Hanoi ) came to TPBank at first sight because of the word "choice". When experiencing the actual services of the bank, Thuy Anh said she was "captivated" by the things that TPBank brought to her, far beyond her expectations from a bank.

From selection to completion, TPBank sends customers messages on their journey to quality, image 1

“ I opened an account at TPBank from the very first day of starting my business. At TPBank, I have many options that are probably hard to find at other banks. It's as simple as choosing the transaction time. I don't need to go to the branch/transaction office during business hours, but can comfortably make transactions at any time, because LiveBank 24/7 is always open and meets almost all of my needs from opening a card, saving, depositing money... ", Thuy Anh shared her satisfaction with TPBank's service.

From selection to completion, TPBank sends customers messages on their journey to quality, image 2

According to statistics, 59% of transactions are made at LiveBank outside of business hours and peak times are 6pm - 8pm daily. The numbers have proven that TPBank cares about and serves the needs of customers in life.

At TPBank, financial transaction methods are upgraded. Each customer at the purple bank will have a diverse and rich experience of "choosing" and customizing products and services to be more personal. For example, customers can choose to use a phone number or a special nickname - easy to remember, leaving a personal mark - instead of the traditional long account numbers.

Or with the savings deposit service, on the TPBank Mobile application, customers can choose a variety of terms of 1-3 weeks, 1-3 months, 6 months, 9 months... to suit their needs. If customers want to deposit for 7 months, just combine the 6-month and 1-month terms. TPBank provides enough basic terms, so customers can customize and "fully" package their needs.

Experience the quality…

Not only stopping at providing a variety of customized services for customers to "choose", TPBank also brings different, unimaginable experiences "like in the movies". With the ChatPay feature on the TPBank Mobile application, customers can experience unique money transfers with a messaging interface similar to Messenger, Zalo, Wechat... fast and convenient. Customers can immediately see the transaction history with the recipient and operate quickly, breaking the limits of boring traditional money transfer methods on apps.

From selection to completion, TPBank sends customers messages on their journey to quality, image 3

In addition, TPBank also offers voice money transfer (Voicepay) - helping you make transactions without touching your phone, or "customize" your favorite features (Mezone). These personalized features are all securely authenticated by the customer's own biometrics.

In particular, the card opening service at TPBank is typical in the digital banking service market with a variety of options. To open a card, customers can choose to open at the counter, open a card online on the TPBank Mobile application, or open a card directly at LiveBank 24/7. TPBank is providing a diverse card product portfolio, including credit cards, international debit cards, domestic debit cards, Flash 2-in-1 multi-function cards (integrating ATM cards and credit cards in the same chip), 100% online cards... with diverse features and incentives, so that every customer can choose the right product and experience.

From selection to completion, TPBank sends customers messages on their journey to quality, image 4

TPBank also offers incentives depending on card products for customers. For users who love to accumulate points and trust Japanese brands, TPBank offers incentives that are typical of the land of cherry blossoms with TPBank JCB card products. Customers who travel abroad often cannot ignore the VISA Signature card with incentives of free airport lounges worldwide, the lowest foreign exchange rate on the market...

...living "fully" as "me"

Recently, TPBank launched the unique Flash 2in1 multi-function card, adding more options for customers to open a card. For customers who love cashback, the Flash 2in1 card is a great choice, with a cashback of up to 10% for shopping, travel, dining, etc.

From selection to completion, TPBank sends customers messages on their journey to quality, image 5

As a “push” in the bustling payment market at the end of the year, Flash 2in1 is a card line that integrates a credit card and an ATM card (international) in the same card type (on the same chip). Initially, the card is issued as an international payment card. After a period of time, based on the customer's credit (value and transaction history, deposits in the account, ...), TPBank will automatically grant a credit limit for the card without having to submit an application. At that time, customers can flexibly choose the source of money for each type of transaction with just a few operations on the banking application.

Not only impressing with cutting-edge technology that allows users to choose their spending source with just one card, the TPBank Flash 2in1 card line offers countless unique and individual card designs for young people. From now until 2024, TPBank will successively "launch" 40 different card designs of 6 collections such as Five Elements, Slogan, Tarot... Each card has as many different personalities sketched out to freely "choose" the customer's own style.

The 2in1 Flash card design collections with rich design themes, "catching the trend", make each customer who owns their favorite card stand out. With the birth of 2in1 Flash cards, bank cards are not only a means of payment, but also become accessories that express the "I" of each cardholder.

At Vietnam Card Day 2023 and the "Choose the experience - Be my true self" journey across Vietnam with Team Purple, TPBank introduced the first two 2in1 Flash card collections including the Slogan Series - for young people "Choose a statement, be your own true self" and the Ngu Hanh Series with the message "Choose a composite card, be your true self". After only a few days of opening for sale, hundreds of 2in1 Flash cards were activated and received a series of positive reactions from young people and users.

Along with the launch of the 2-in-1 Flash card line, TPBank offers a series of incentives for free card opening, giving loyalty points when activating the card, spending on the card, through the Apple Hunting Challenge on the TPBank app. From now until November 30, customers can freely "hunt for gifts" every day with super attractive rewards such as the full "Apple" gift set including iMac, MacBook, Airpod; many gold bars; free annual fee card for life; collection of water glasses; limited edition tote bags.

“CHOOSE – COMPLETE” - two short words but express TPBank’s grand strategy and encompass the bank’s efforts in researching and creating products every day. That is the clearest proof of the customer-centric orientation, personalization and highlighting the uniqueness of each individual. TPBank has been building a trading platform of the future, where each customer can choose a personal experience, create a financial style and live FULL ME in every moment.

Journey "Choose the experience - Be my true self" across Vietnam with Team Purple
From October 13, 2023 to November 11, 2023, TPBank visualizes the journey "Choose experience, be ME" with the Purple Team bus across Vietnam with countless surprises waiting for you ahead. In particular, the end of the journey promises to be an explosive music party with the appearance of extremely interesting guests.
Location: Hanoi, Quang Ninh, Hai Phong, Da Nang, Nha Trang, Can Tho, Ho Chi Minh City from October 13 - November 11, 2023.
Activities:
- Free 2in1 Flash Card: Choose a unique design from the new card collection and receive a gift when you open the card;
- Take check-in photos with the 2-in-1 space on the super cool Team Purple truck;
- Play interactive games to explore planets in the TPBank universe and receive instant gifts;
- Open an account and transact with TPBank to hunt for the full Apple gift set and thousands of attractive gifts in the "Apple Hunting Challenge";
- Join and enjoy Flashmob performances across Vietnam with 2in1 Flash cards, as well as explosive music parties.
See details here: https://tpb.vn/tin-tuc/tin-tpbank/hanh-trinh-chon-trai-nghiem-chon-chat-toi-cung-xe-team-tim-vi-vu-xuyen-viet

Source