UN Tourism: Vietnam is an active and responsible member

UN Tourism highly appreciates Vietnam's role and contributions to the world's most important multilateral mechanism on tourism, and affirms that Vietnam has demonstrated its role as an active and responsible member.

Information from the Ministry of Culture, Sports and Tourism said that on the occasion of attending the World Conference on Cultural Policy and Sustainable Development in Spain recently, Minister Nguyen Van Hung visited and worked with the United Nations Tourism Organization (UN Tourism).

Developing Vietnamese brands for rural tourism

At the working session, reviewing the results of bilateral cooperation, Head of the UN Tourism External Relations Department, Mr. Beka Jakeli affirmed that the visit and work of Minister Nguyen Van Hung has historical significance.

Mr. Beka Jakeli also shared that the Secretary General and Senior Leaders of UN Tourism highly appreciated the role and contribution of Vietnam in the world's most important multilateral mechanism on tourism, affirming that since joining UNWTO (now UN Tourism) in 1981, Vietnam has shown its role as an active and responsible member, regularly organizing important events of world tourism in particular and UN Tourism in general.

Notably, in December 2024, Vietnam successfully organized two important events of UN Tourism, the Second Annual Meeting of the World's Best Tourism Village Network and the First International Conference on Rural Tourism. In which, it built and implemented orientations and priorities on a global scale for rural tourism.

The two events also contributed to the development of community tourism, strengthening the connection and resonance between the tourism and agricultural sectors, contributing to the development and change of the face of rural areas, creating jobs and sustainable livelihoods for people, including women, towards the implementation of sustainable development goals within the framework of the 2030 Agenda.

Minister Nguyen Van Hung affirmed that Vietnam is interested in strengthening cooperation with the United Nations Tourism Organization. He also recommended that the viewpoint and orientation for developing cooperation between Vietnam and UN Tourism should be implemented according to the motto: " The more coordination, the more understanding, the more practical and effective. " In particular, focusing on utilizing and promoting available resources to achieve the most optimal cooperation results.

Minister Nguyen Van Hung and the Vietnamese delegation visited and worked at the United Nations Tourism Organization. (Photo: Ministry of Culture, Sports and Tourism)

Minister Nguyen Van Hung also highly appreciated the close coordination between UN Tourism and Vietnam in successfully organizing the first International Conference on Rural Tourism in December 2024 in Quang Nam province. In particular, the Minister affirmed Vietnam's viewpoint that "strong villages and communes will make the country strong, prosperous and powerful."

He also said that the orientation and desire to develop Vietnam's brands in rural tourism, including the Best Tourist Village titles recognized by UN Tourism, are all focused on and closely linked to the trend of green tourism and responsible tourism in the world, contributing to the sustainable development of countries and the international community.

Long-term cooperation strategy

On this occasion, Minister Nguyen Van Hung discussed with the representative of UN Tourism the experiences shared by Vietnam at the World Conference on Cultural Policy and Sustainable Development on the model of linking tourism and culture towards sustainable development goals, along with the United Nations Agenda 2030 at the World Cultural and Natural Heritage of Trang An Scenic Landscape Complex (Ninh Binh province). It is worth mentioning that this experience has been recognized and highly appreciated by international friends, in which a number of countries wish to study and apply it in practice in their countries.

Minister Nguyen Van Hung affirmed that Vietnam has truly overcome the unprecedented difficulties and challenges of the COVID-19 pandemic and achieved impressive growth in recent times, aiming to welcome 22-23 million international tourists in 2025. Tourism has truly become a bright spot in the economic development picture and has truly become a spearhead economic sector of Vietnam.

A representative of UN Tourism said that the visit and working session of Minister Nguyen Van Hung has historical significance in the cooperative relationship between Vietnam and UN Tourism. (Photo: Ministry of Culture, Sports and Tourism)

Regarding the direction of cooperation in the coming time, leaders of the Ministry of Culture, Sports and Tourism and representatives of UN Tourism discussed expanding cooperation in important areas such as medical tourism, health care; implementing tourism planning in the context that Vietnam has completed the process of rearranging the administrative boundaries of provinces and cities nationwide...

In particular, the two sides will promote tourism through platforms, take advantage of advances and achievements in science and technology development; cooperate in the process of researching and amending and supplementing the Law on Tourism.../.

At the meeting, the representative of the United Nations Tourism Organization respectfully invited Minister Nguyen Van Hung to attend the 3rd Annual Meeting of the World's Best Tourism Village Network and the World's Best Tourism Village Awards Ceremony 2025, held from October 17-18, 2025 in Huzhou, China, and the 26th Session of the United Nations Tourism Organization General Assembly, held from November 7-11, 2025, in Riyadh, Saudi Arabia.

Minister Nguyen Van Hung said that the leaders of the Ministry of Culture, Sports and Tourism will arrange to attend the above important events of the world tourism industry.

(Vietnam+)

Source: https://www.vietnamplus.vn/un-tourism-viet-nam-la-thanh-vien-tich-cuc-co-trach-nhiem-post1067630.vnp