Why did Apple stop selling a bunch of old devices?

VHO - The move to stop selling old products after launching a new generation is a familiar strategy of Apple to optimize profits and reduce confusion for customers.

After announcing the new iPhone and Apple Watch at its “Awe Dropping” event, Apple took a familiar step: removing a number of previous-generation devices from the Apple Store. This means that if you want to own the old but still powerful products, you will have to look to other retailers instead of the official Apple store.

Apple has a history of cleaning up its product portfolio after each launch to streamline its lineup and focus sales on the newest models, resulting in many devices introduced last year disappearing from its online store.

List of Apple products recently discontinued

Following the event, devices no longer available for sale on the Apple Store include:

iPhone 15

iPhone 15 Plus

iPhone 16 Pro

iPhone 16 Pro Max

Apple Watch Ultra 2

Apple Watch Series 10

Apple Watch SE 2

AirPods Pro 2

While Apple has discontinued these products, they haven’t completely disappeared. You can still find them at major retailers and e-commerce sites, often at attractive discounts to clear out inventory. However, over time, as Apple classifies these devices as “obsolete,” official support and repair services will gradually end.

Meaning to consumers

The removal of older products helps Apple keep its catalog clean and avoids confusing customers when choosing, but it also means that those hoping for a direct discount on the iPhone 16 Pro or Apple Watch Ultra 2 will be disappointed.

Instead, bargain hunters will have to turn to other distribution channels such as Amazon, Best Buy or domestic retailers. This is also an opportunity for users to buy powerful products at lower prices than before Apple officially killed them.

A wise but regrettable strategy

From a business perspective, this move helps Apple optimize profits and encourage users to upgrade to new products. However, for many consumers, this is a pity because finding and buying "discontinued" iPhone or Apple Watch models will take more time and effort.

The good news, though, is that these devices are still widely available and often come with attractive deals. For those who don’t necessarily need to chase the latest products, this could be a golden time to own older but still extremely high-quality Apple devices.

According to Phone Arena

Source: https://baovanhoa.vn/nhip-song-so/vi-sao-apple-ngung-ban-hang-loat-thiet-bi-cu-167401.html