“Tourism is not only an economic sector but also an industry of experience, connection and promotion of the country’s image. The titles of World’s Leading Heritage Destination, Asia’s Leading Culinary Destination… along with tens of millions of international and domestic visitors have affirmed the position of Vietnam tourism .”
Deputy Prime Minister Mai Van Chinh affirmed this at the Vietnam Tourism Awards 2025 ceremony, the most prestigious and prestigious award of the Vietnam tourism industry, which took place this morning (September 27) in Hanoi. The event was organized by the Vietnam National Administration of Tourism in coordination with the Culture Newspaper.
Safe, friendly and attractive destination
In his opening speech, Deputy Minister of Culture and Sports Ho An Phong emphasized that in 2025, the 20th Vietnam Tourism Awards will continue to promote innovation, improve service quality, diversify products and build national, local and business tourism brands. The award encourages investment in training, raises professional standards, develops human resources, and honors units that associate development with environmental and community protection.
Accordingly, 113 typical businesses and units in the tourism sector in 11 award categories with 18 honored titles comprehensively reflected the diverse development of Vietnam's tourism industry, from travel, accommodation, transportation, restaurants, spas to training, communication and product creation.
Deputy Minister Ho An Phong said that in order to complete the Government's goals of welcoming 25 million international tourists and serving 150 million domestic tourists by 2025, making Vietnam a safe, friendly and attractive destination in the region and the world, the Ministry of Culture, Sports and Tourism has been proactively coordinating closely with ministries, branches, localities and the business community to soon form a smart tourism ecosystem, associated with comprehensive digital transformation; strengthening connectivity, support, and taking the tourist experience as the center.
The whole industry has launched the emulation movement "Professional service, attentive service, civilized behavior, green-clean-beautiful environment" to bring smiles to Vietnamese tourism; develop diverse and unique tourism products and services based on potential associated with promoting heritage values and national cultural identity in line with new trends of high-end resort tourism, health care tourism, agricultural tourism and regional specific products, culinary tourism...
He also emphasized the completion of transport infrastructure connecting destinations, focusing on promoting tourism with focused and key campaigns; making the most of the power of the media; mobilizing the cooperation of Vietnamese diplomatic representative agencies abroad; communicating via social networks; promoting bilateral tourism cooperation, and cooperation through international organizations in the field of tourism.
Deputy Minister Ho An Phong expressed his belief that the Vietnam Tourism Awards 2025 will be a driving force for businesses in the entire tourism industry to continue researching, creating new products, enhancing technology application, innovation, digital transformation, enhancing the experience for tourists and contributing to improving business quality and efficiency.
Speaking at the award ceremony, Deputy Prime Minister Mai Van Chinh called on the entire industry to continue to innovate, promote digital transformation, develop green and community tourism, associated with the night-time and circular economy, to achieve the target of 25 million international visitors and 150 million domestic visitors by 2025.
“This is the common responsibility of the whole society, from management agencies, businesses to each citizen, to build the brand of Vietnam - a safe, friendly and attractive destination, contributing to realizing the aspiration to develop a prosperous country,” the Deputy Prime Minister emphasized.
Enterprises accompany the Government
As one of the units honored as “Best International Tourism Operator in Vietnam 2025” and always steadfast in the goal of luxury, sustainability and pioneering ESG, enhancing heritage and happy tourism, Chairman of Lux Group, CEO Pham Ha shared at the award ceremony: “From the beginning, we have been steadfast in a different path: defining 'luxury Vietnam' as personalization, linking local culture with sustainable development. Today's success comes from the 5G strategy: greener, more global, more digital, more proud and happier; along with strategic discipline, investment in people and a culture of service.”
“For us, this award is not a destination, but an affirmation that luxury must come with responsibility, growth must go hand in hand with the sustainability of heritage,” CEO Pham Ha emphasized.
To operate and lead the business to develop strongly, pioneeringly and sustainably in the context of digital transformation and green transformation, CEO Pham Ha said that he always relies on the "three balances" mindset: customers-people-technology; speed-quality-safety; short-term-long-term-heritage.
For this company, digital transformation is 'data serving emotions' - technology supports but people still decide the experience. Green transformation is a system discipline: from supply chain to product design and co-creation with the community. Along with that is scenario-based risk management, value-led leadership and the belief that the best growth is growth that is loved by customers, engaged by employees and welcomed by destinations.
Always in line with the Government's goals, a representative of Saigontourist Travel said that the business identifies the difference not only in the product but also in the approach to customers; pioneering the development and connection of sustainable tours, green tours, linking the experience of tourists with the responsibility of protecting the environment, local culture and the community. This is a global trend, at the same time demonstrating the business's commitment to sustainable tourism.
In addition, the application of digital technology is a distinct highlight of Saigontourist. This unit deploys AI applications to analyze customer behavior, thereby personalizing products, bringing unique experiences to each customer group. The CRM system (customer relationship management) helps customer care to be synchronized, effective and innovate faster.
In particular, Saigontourist strengthens multi-industry partnerships, from hotels, airlines, to entertainment areas, to build a complete product package, increase benefits and convenience for customers, and at the same time coordinate more synchronously in product marketing and communication activities. This is the way to create a difference and retain customers for a long time.
It can be said that the Vietnam Tourism Awards have contributed to strongly promoting the image of Vietnam as a friendly, safe and attractive destination; encouraging businesses to constantly innovate, apply modern technology, improve the quality of products and services, and increasingly better meet the diverse needs of tourists.
And more importantly, as Deputy Prime Minister Mai Van Chinh stated, Vietnam tourism has clearly positioned the national brand on the global tourism map. These achievements do not come naturally, they are the result of a arduous and steadfast journey; a sustainable development strategy, focusing on service quality and cultural values.
These achievements are created from a spirit of decisive action to promote digital transformation, build a smart tourism ecosystem, and strive to develop green tourism products, community tourism, and cultural tourism - products that not only bring economic value but also nurture the soul and arouse national pride./.
This year's award ceremony gathered names that have always maintained their brands on the map of Vietnam tourism such as: Vietravel Tourism Joint Stock Company; Saigontourist Travel Services One Member Co., Ltd; Hanoitourist Travel Company - Hanoi Tourism Corporation; Ben Thanh Tourism Services Joint Stock Company; Flamingo Redtours Joint Stock Company; VietranTour Co., Ltd; Saco Tourism Co., Ltd; Vietnam Luxury Travel Co., Ltd;
Sofitel Legend Metropole Hanoi Hotel; InterContinental Danang Sun Peninsula Resort; Caravelle Saigon Hotel; Six Senses Ninh Van Bay Resort; Vinpearl Resort & Spa Ha Long Resort; Angsana & Dhawa Ho Tram Resort; Vietnam Airlines Corporation; Vietjet Air Joint Stock Company; Vietnam Railway Corporation...
The special award honors the best green hotels such as: Ana Mandara Cam Ranh Resort; Salinda Resort Phu Quoc Island Resort; Sofitel Legend Metropole Hanoi; Hotel de L'Opera Hanoi; Cuu Long - Majestic Saigon Hotel; Azerai La Residence Hue Hotel; Silk Sense Hoi An River Resort; Victoria Hang Chau Hotel; Champa Island Nha Trang Resort; H'mong Village Resort.
The best community tourism destinations such as: Sin Suoi Ho community tourism; Mong ethnic community cultural tourism village in Pa Vi Ha village; Vietnamese ethnic culture and tourism village; Thai Hai ecological ethnic stilt house village conservation area; Thanh Ha pottery village...
Source: https://www.vietnamplus.vn/xay-dung-thuong-hieu-quoc-gia-tu-giai-thuong-du-lich-viet-nam-post1064398.vnp
![[Photo] Prime Minister Pham Minh Chinh attends the groundbreaking ceremony of two key projects in Hai Phong city](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/9/27/6adba56d5d94403093a074ac6496ec9d)
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