Fruit and vegetable exports in the first 10 months of this year reached over 6.3 billion USD, an increase of more than 31% over the same period last year.
In general, all markets grew by double digits, with the largest increases in exports to Thailand, South Korea, Germany and Canada. Recently, the Licensing Protocol durian export Vietnam's frozen and fresh coconuts to the Chinese market have become a new factor promoting fruit and vegetable exports of Vietnam.
This year, durian exports are forecast to increase by 45% compared to last year. Similarly, fresh coconut exports may increase by one and a half times compared to last year.
For the whole year, the export turnover of fruits and vegetables is forecast to reach 7 billion USD, an increase of nearly 20% compared to last year. In the last months of the year, the supply of fruits and vegetables is quite abundant compared to the same period last year, and many items also increased slightly.

At the first Vietnam Fruit Festival held in Beijing (China) at the end of September 2024, many Vietnamese businesses shared that they had signed export contracts of 30-50 containers, and some even reached an agreement to supply 1,500 containers to their Chinese partners. This is a positive signal for the future of the Vietnamese coconut industry in the market of 1.4 billion people.
According to Mr. Dang Phuc Nguyen - General Secretary of the Fruit and Vegetable Association, Vietnam will continue to supply off-season durian in November and December, ensuring supply when other countries do not have any. This creates an advantage for Vietnam, helping to increase durian prices.
In addition, other fruits also benefit from the winter, a time when many countries face difficulties in harvesting, while Vietnam still maintains favorable conditions for growing vegetables and fruits. In particular, the advantage of road, sea and rail connections with China helps save costs and transportation time, creating great opportunities for Vietnamese businesses.
Experts predict that by 2025, China's durian market could reach 20 billion USD and the world's 28.6 billion USD. The demand for durian in the Chinese market is huge, and all durian exporting countries in Southeast Asia combined are still not enough to meet this market demand. Meanwhile, compared to other countries in the region, Vietnam's durian exported to China has many competitive advantages in logistics and quality.
However, along with the advantages, the fruit and vegetable industry also faces significant challenges. Maintaining and improving quality, strictly complying with regulations on quality, traceability... requires producers and exporters to pay more attention.
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