Camera companies team up to fight deepfake with new technology

Faced with the problem of many sophisticated fake photos spreading widely, difficult to distinguish, causing certain consequences for society, recently famous camera manufacturers have been trying to respond with new super technology. This technology can help verify the authenticity of the photo.

According to newly released information, famous camera manufacturers such as Nikon, Sony Group and Canon are making efforts to integrate digital signatures into their camera products, which will act as proof of the origin and integrity of the photo.

Camera makers team up to fight deepfake with new technology. (Photo: Petapixel)

The new digital signature technology will contain information such as the date, time, location and photographer and will be tamper-proof, helping photojournalists and other professionals ensure the authenticity of their photos, Nikkei Asia reports.

Nikon, Sony, and Canon will integrate the feature into their professional mirrorless SLR cameras. The three camera giants have also agreed on a global standard for digital signatures, making them compatible with a web-based authentication tool called Verify.

The tool, launched by a coalition of global news organizations, tech companies, and camera manufacturers, will allow anyone to check the authenticity of images for free. The Verify website will display relevant information if the image has a digital signature. If artificial intelligence creates the photo, Verify will flag the image as "No Content Verification."

The new camera technology is expected to launch in 2024. Sony will release it in the spring of 2024, and Canon will follow later in the year. Sony and Canon are also considering adding this feature to video . Canon is also releasing an image management app to know if a human took the photo.

The need for such technology is evident, as fake images of prominent figures such as former US President Donald Trump and Japanese Prime Minister Fumio Kishida went viral in 2023, raising questions about the reliability of online content.

All in all, camera makers hope their new authentication technology will help restore public trust in the photos that capture the world 's moving moments every day.

HUYNH DUNG (Source:Interestingengineering)

Source: https://vtc.vn/cac-hang-may-anh-lien-minh-chong-lai-deepfake-bang-cong-nghe-moi-ar844935.html