Casper ranks number one in air conditioner market share in Vietnam.

This is the first time Casper has topped the air conditioner market share after nearly 8 years of presence in the Vietnamese market.

Before reaching the top 1 in the air conditioner market share in Vietnam, Casper had continuously ranked 2nd for 2 consecutive months, including March and April 2023. Casper's strong growth markets include Hanoi increasing by 7.8% from 16.4 to 24.2%, Da Nang increasing by 10.4% from 8.4 to 18.8%, Hai Phong doubling from 6.6 to 13.1%, the Southeast also had a similar increase rate from 7.4 to 12.6%, Ho Chi Minh City increased by 4.6%, Can Tho increased by 6.6%.

Casper has risen to the number one position in air conditioning market share in Vietnam.

According to Ms. Nguyen Thi Viet Nga, Marketing Director of Casper Vietnam, this title comes to Casper because of the decision of consumers and the market. Success is considered a great encouragement for the Casper Vietnam team, the brand always strives to listen to the market, to produce competitive products, meet practical needs and bring trust to consumers.

In May, the total sales of the entire air conditioner market in Vietnam recorded sales of about 496,000 products, an increase of 25.8% compared to April and 3 times higher than that of March. Thus, the amount of air conditioners sold in May this year surpassed the highest level in June 2022, which is also the hottest month of 2022.

According to statistics, the air conditioner segment under 10 million VND in Vietnam is dominating over the remaining product lines. This is one of the advantages that helps Casper Vietnam continue to increase its market share, because the appropriate price and optimal life cycle cost are among the factors that help consumers own this product line in Vietnam.

Source link: https://thanhnien.vn/casper-dung-so-mot-thi-phan-dieu-hoa-tai-viet-nam-185230623140822319.htm