Hnam Mobile chain closed

After nearly 20 years of operation, the Hnam Mobile chain announced it would stop operating in early October. The move reflects the increasingly high level of competition in the electronics retail industry.

The retail system closed after nearly 20 years of operation. Photo: Hnam .

On the morning of September 29, the official Facebook page and website of the Hnam Mobile mobile and accessories retail chain posted an announcement that it would stop operating from October 1. “After 20 years of association, Hnam Mobile would like to announce that it will officially stop retail operations. This is a very difficult activity. But in the context of an unfavorable market, we are forced to end this journey,” the dealer said.

The company also said it will continue to receive and process warranty requests from customers at its point of sale on Le Hong Phong Street, Ho Chi Minh City.

Hnam Mobile was established in 2006, from a small store on the “mobile street” Tran Quang Khai, Ho Chi Minh City. During its largest expansion period in 2015-2017, this chain had about 18 points of sale, mainly concentrated in the southern provinces. This is one of the famous systems, with a stable number of customers in the previous decade in Ho Chi Minh City.

Notice from Hnam Mobile. Photo: Hnam.

Hnam is also the official sales partner for mobile brands such as Samsung, Oppo, Lenovo... They have also operated experience stores, which Samsung has invested in as a pilot in major shopping centers in Vietnam.

However, in recent years, facing fierce competition in the mobile retail market, large chains have gradually grown, expanded and professionalized, Hnam Mobile has not kept up with this trend. According to sources of Tri Thuc - Znew s , the leadership of this business has also changed many times. Mr. Hoang Phu Nam, the founder of the first store, has long since ceased to be a direct manager. This businessman has moved to the F&B and real estate sectors.

Before ceasing operations, Hnam Mobile only maintained 3 points of sale, also responsible for warranty, a sharp decrease compared to the previous period.

The Vietnamese mobile retail market is currently clearly differentiated. Big names such as The Gioi Di Dong,FPT Shop, Viettel Store have a wide network of stores, occupying an overwhelming market share. The mid-range group has names such as Hoang Ha Mobile, CellphoneS with 100-200 points of sale, covering urban areas in the provinces. Meanwhile, agents concentrated in big cities are gradually shrinking in scale. In addition, online sales channels such as Shopee, Lazada have also become new competitors in the mobile retail segment thanks to their price advantage.

Source: https://znews.vn/chuoi-hnam-mobile-dong-cua-post1589178.html