New opportunities for music tourism in Vietnam

According to statistics from the market trend website Future Market Insights, the global music tourism market reached 5.5 billion USD in 2022 and is expected to reach 11.3 billion USD in the next 10 years. Although North America and Europe are still the leading regions, the Asia- Pacific region is also growing very rapidly.

In particular, Vietnam is considered one of the countries with great potential for developing music tourism because we have a rich and diverse culture, which can combine music with many other elements to create unique music tourism products.

In addition, the majestic natural landscape, the friendliness and hospitality of the people, and the vibrant pace of life in big cities are also favorable conditions for music tourism activities. Currently, this trend is beginning to attract more attention from the Vietnamese public, opening up new opportunities for tourism development.

In fact, Vietnam is one of the countries with many international artists coming to organize music events. These include: Blackpink's "BornPink" performance (July 2023), 8 Wonder international music festival (July 2023) with the participation of "singer with billion views" Charlie Puth, 8 Wonder Winter Festival with legendary pop-rock band Maroon 5 (December 2023), Westlife "The Hits Tour 2024" music night (June 2024)...

Music events by international artists always attract a large number of fans from all over the world to attend, and the accompanying tourism services also benefit greatly. For example, when Blackpink performed in Hanoi, the Department of Tourism estimated that the total number of tourists to Hanoi was about 170,000, of which international tourists reached more than 30,000. Also during the two nights of Blackpink's performances, the room occupancy rate of hotels around My Dinh Stadium increased by 20%.

Not only music events of international artists, tours of famous domestic singers such as Ha Anh Tuan, My Tam, Den Vau… also attract a large audience to watch and experience tourism services at the destination. The trend of music tourism is currently being promoted by many localities.

Some tourism programs combined with small-scale performances have been quite successful such as: Music Garden held at Hanoi Opera House, Soul of the Forest - Music night in the pine forest held at Flamingo Dai Lai resort; Hoa Bay at Tam Dao tourist area, May Lang Thang performances in Da Lat...

According to statistics from the Da Lat tourism industry, each small-scale performance by singers always attracts at least 500-700 visitors, and this number increases many times for singers who are popular with many audiences. For example, two shows by singer Ha Anh Tuan attracted about 10,000 visitors to this city.

Despite its great potential, the development of music tourism in Vietnam has not been as effective as expected. To exploit the potential of music tourism more effectively in the coming time, it is necessary to raise awareness of the meaning and importance of organizing music events associated with tourism development.

Despite its great potential, music tourism development in Vietnam has not achieved the expected results.

Authorities need to research and develop policies to encourage investment by businesses and individuals in developing music tourism as well as legal support and tax reductions for activities related to organizing music events. Vietnam also needs to have policies to create favorable conditions for international organizations and artists to come to Vietnam to organize performances.

Along with that, large-scale, high-quality music festivals should be regularly organized in a fixed city, within a fixed period of time to form a habit of music tourism. Travel agencies need to closely cooperate with event organizers to ensure a policy of price stabilization for tourists; ensure the capacity to receive and serve a large number of tourists traveling and attending music events.

Source: https://nhandan.vn/co-hoi-moi-cho-du-lich-am-nhac-post832971.html