Da Nang: MICE tourism market is bustling right from the beginning of the year

DNVN - Da Nang Tourism Promotion Center said that right after the Lunar New Year 2025, the city's MICE (business travel) market was very active with many groups of guests from large-scale international corporations and businesses coming here for meetings and vacations.

Thai and Tamil businesses bring hundreds of MICE guests to Da Nang

From February 11 to 13, Da Nang welcomed 226 MICE tourists from Bota-P World Co., Ltd. (Thailand) - a leading company in Thailand specializing in manufacturing health products. The group was operated by Visit Indochina Co., Ltd. and had many interesting experiences and relaxation activities in this city.

A MICE tourist group of more than 200 people from Bota-P World Company Limited (Thailand) came to Da Nang from February 11 to 13, 2025.

According to Mr. Nguyen Son Thuy - Director of Visit Indochina Co., Ltd., Da Nang possesses favorable conditions for infrastructure of accommodation - transportation - high-class tourism services, the leading in Vietnam and Asia. Therefore, the city is currently the preferred destination to organize many events, conferences, seminars at national, regional and international levels.

“The fact that one of the leading enterprises in Thailand, Bota-P World Co., Ltd., chose Da Nang as the destination for its group of more than 200 guests at the beginning of the new year 2025 is one of the positive signals, contributing to continuing to affirm the ideal position of this city for MICE tourism,” said Mr. Nguyen Son Thuy.

Mr. Nguyen Son Thuy's comments are further confirmed by the Tamil business conference that will take place in Da Nang from February 21-22, gathering 300 international guests representing honorary representatives from more than 30 countries including India, Sri Lanka, Malaysia, Singapore, South Africa and many other countries. The conference will not only strengthen business cooperation between Tamil businesses but also contribute to promoting trade relations in the Asian region.

Major event on Asian and international MICE tourism

Also in February 2025, The CTM Asia Conference and All Stars Awards 2025 - one of the major events on MICE tourism will take place from 26 to 28 in Da Nang City, attracting about 70 experts in the field of MICE, independent travel and resort tourism from Asian and international markets.

According to Deputy Director of the Danang Tourism Promotion Center Huynh Huong Lan, this is an annual event organized by Corporate Travel Management (CTM), attracting the attention of business partners and sponsors from many fields, including global distribution systems (GDS), airlines, hotels, tourism administrations and other business partners.

In particular, this year's event was attended by a number of senior leaders and MICE experts such as Mr. Larry Lo - CEO of CTM Asia; Ms. Eleanor Noonan - Global Operations Director of CTM (headquartered in Australia) and many key management representatives, executives and senior leaders from other key and potential MICE tourism markets.

According to information from uk.travelctm.com, in 2024, The CTM Asia Conference and All Stars Awards event will take place in Malaga (Spain) with discussion sessions, award ceremonies honoring outstanding individuals and the participation of leaders and employees from all over the world.

Ms. Huynh Huong Lan said that in order to increase the efficiency of exploiting and developing the MICE market in 2025 and the following years, Da Nang continues to implement policies to attract this group of tourists. Including supporting consulting on procedures for welcoming groups; organizing art performances, giving souvenirs, supporting communication of group activities in the city; coordinating with local businesses to support preferential policies on prices and services during the group's stay...

“The fact that Da Nang has been chosen by many organizations, businesses and corporations as a venue to hold events in early 2025 has demonstrated the prestige and attractiveness of the city as one of the leading MICE tourism centers in Asia; contributing to enhancing the image of Da Nang on the international tourism map and creating opportunities to promote business cooperation and tourism development in the region,” said Ms. Huynh Huong Lan.

Hai Chau

Source: https://doanhnghiepvn.vn/kinh-te/da-nang-thi-truong-du-lich-mice-soi-dong-ngay-tu-dau-nam/20250211031119364