Since the beginning of 2025, the Department of Industry and Trade has proactively advised the Provincial People's Committee to issue many specific plans and programs to realize the campaign in the spirit of the directives and resolutions of the Central and the province. Typical events such as: Spring OCOP Fair 2025, Red River Delta OCOP Fair - Quang Ninh, National Brand Week... were organized on a large scale and professionally, attracting tens of thousands of people and tourists to participate. Total revenue from the fairs reached over 26 billion VND.
In addition to direct promotional activities, the province also promotes e-commerce activities, effectively operating the Quang Ninh OCOP trading floor. Currently, the Quang Ninh OCOP trading floor has over 430 products introduced by more than 230 businesses. Dozens of conferences on digital business skills training, e-commerce, cross-border fairs and promotions abroad (Japan, China, Hong Kong...) also contribute to connecting supply and demand, expanding the consumption market for Vietnamese goods, especially OCOP products and regional specialties of the province.
A highlight in the campaign implementation is the province's initiative in supporting businesses to consume products. The Department of Industry and Trade coordinates with supermarkets and modern points of sale to guide businesses to complete legal documents to bring goods into the distribution system. At the same time, many trade promotion activities are implemented, connecting domestic and international supply and demand.
The EXPO 2025 exhibition in Japan is one of the highlights in the first 6 months of the year when Quang Ninh introduced a series of typical products, such as: Golden flower tea, Binh Lieu vermicelli, Yen Tu plum wine... to international friends, contributing to opening up export opportunities for Vietnamese goods. Recently, from July 18 to 20, at GO! Ha Long supermarket, a Trade Promotion Fair for businesses in the agricultural - forestry - fishery value chain in 2025 took place. The fair was organized by the Department of Agriculture and Environment in coordination with the University of Forestry, Tin Viet Quality Consulting and Training Joint Stock Company.
Through promotional activities, it has created a "leverage" to support businesses in promoting, introducing products and finding outlets for goods consumption, especially typical products, OCOP products and typical rural industrial products. As of June 2025, nearly 1,000 promotional profiles have been approved, with diverse forms, contributing to stimulating consumption, increasing purchasing power and completing the retail growth target in the province.
Ms. Nguyen Thi Huong (Cao Xanh ward) said: In the face of the increasing problem of counterfeit and fake goods, I strongly support the fairs organized by the province and other units. At these fairs, consumers have the opportunity to access clean, safe agricultural products with clear origins and also learn about the production process. I hope that the fairs will be organized more regularly, monthly or quarterly instead of just focusing on holidays and Tet.
In addition to encouraging the consumption of Vietnamese goods, the province is also determined to fight against smuggling, counterfeit goods, and goods of unknown origin. In the first 6 months of the year, the authorities discovered, arrested, and handled 1,464 violations, with the value of infringing goods estimated at over 33 billion VND, an increase of 7.7% in the number of cases and 81.2% in value compared to the same period in 2024. Thousands of products with counterfeit trademarks, unsafe food, and smuggled goods were destroyed.
After many years of implementation, the campaign “Vietnamese people prioritize using Vietnamese goods” in Quang Ninh has shown clear effectiveness, both in terms of social influence and direct impact on the market. People have gradually changed their awareness, forming the habit of consuming Vietnamese goods. Enterprises have made efforts to improve and develop products to meet market demand, thereby creating a solid foundation for local socio-economic development.
However, in the process of implementing the campaign, there are still some difficulties, such as: Propaganda work is not uniform among regions; control of smuggling through e-commerce platforms is not thorough; many local products are not qualified to enter the modern distribution system... Therefore, the province and localities need to continue to promote the organization of fairs, connecting manufacturers with distributors, supporting digital businesses, expanding markets, combining direct and online trade, enhancing the role of Vietnamese brands in the market economy and international integration.
Source: https://baoquangninh.vn/dong-luc-phat-trien-san-xuat-hang-noi-dia-3370081.html
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