Hospitality and logistics industry make Vietnam a strategic regional destination

Vietnam is emerging as a new strategic destination for the hospitality and industrial logistics industries in Southeast Asia. The growth of tourism, the entry of international brands, FDI capital flows and rapidly developing logistics infrastructure are creating a foundation for Vietnam to assert its position in the regional value chain.

Breakthrough tourism , hotels - resorts at the golden time

Vietnam’s tourism industry is entering a period of strong growth with the prospect of competing directly with Thailand, Indonesia or Malaysia, traditional destinations in the region. Mr. Jon Cannon, Senior Vice President, Hotel Asset Management, JLL Thailand & Vietnam, said: “Even in the Thai media, there are concerns that Vietnam will soon surpass Thailand in terms of tourism attraction.”

Ho Chi Minh City Post Office attracts foreign tourists to visit.

In the first 8 months of 2025, Vietnam welcomed nearly 14 million international visitors, an increase of more than 21% over the same period last year. In August alone, the number reached 1.68 million, an increase of more than 16%. Mr. Jon Cannon commented that with this momentum, the goal of welcoming 25 million international visitors this year is completely feasible. At the same time, domestic tourism still maintains a growth rate of around 15% per year, acting as a stable foundation that few Southeast Asian countries have.

Vietnam's big plus point also comes from its visa policy. The expansion of visa exemptions and the implementation of e-visas for citizens of over 90 countries and territories has significantly improved the entry experience. Transport infrastructure is also being accelerated with the North-South Expressway, expansion projects at Noi Bai and Tan Son Nhat airports, and especially the rapid construction progress at Long Thanh, one of the largest airports in the region when completed.

These moves have created confidence for international hotel groups. From Marriott, Hilton, Hyatt to Accor, they have continuously expanded their presence not only in Hanoi and Ho Chi Minh City but also in emerging resorts such as Phu Quoc, Quy Nhon and Quang Nam . The average room occupancy rate in major cities is now approaching 70%, while the average room rate (ADR) is gradually increasing, reflecting the great demand and investment attraction.

Nha Trang beach attracts many domestic and foreign tourists to come for fun and relaxation.

Another important factor is the trend of sustainable development. More and more hotel and resort projects in Vietnam are implementing green models, saving energy, managing waste and connecting with local communities. This is not only a new competitive advantage but also meets ESG criteria that global investment funds are increasingly interested in.

Thanks to the resonance of a large domestic market, open-door policies, connecting infrastructure, international brands and sustainable development orientation, Vietnam is at a golden time to break through and become a leading tourism and hotel center in Southeast Asia.

Industry - logistics attracts capital, logistics accelerates

Along with tourism, Vietnam has also emerged as a strategic destination for industry and logistics, in the context of global production shifts and the boom of e-commerce. Mr. Will Tran, Senior Director of Leasing Consulting, JLL Vietnam, commented: “Stable labor costs and rapid government reforms have opened up a transparent and attractive investment environment, helping Vietnam become the top choice for many manufacturers and logistics corporations.”

Along with tourism, Vietnam has also emerged as a strategic destination for industry and logistics.

In fact, in just the first 8 months of 2025, registered FDI capital in Vietnam reached more than 26 billion USD, an increase of over 27% over the same period; realized capital reached 15.4 billion USD, an increase of nearly 9%. In particular, industrial real estate continues to dominate: the North attracts large capital flows from Chinese investors, while the South becomes a "stronghold" of Korean, Singaporean, Taiwanese and European enterprises.

Occupancy rates of tier 1 industrial parks reached nearly 80% in the North and 89% in the South. Average land rental prices ranged from USD 139/m²/rental cycle in the North to about USD 170/m²/rental cycle in the South. In parallel, the southern warehouse market recorded about 260,000 m² leased in the second quarter of 2025, an increase of 6% compared to the second half of 2024.

The attraction also comes from the stable growth of the production platform. The industrial production index in the first 8 months of 2025 increased by 8.5%, of which processing and manufacturing increased by nearly 10%. The acceleration of e-commerce with Shopee, Lazada, and TikTok Shop has increased the demand for warehouses and distribution centers, putting Vietnam in the group of the most dynamic logistics markets in Southeast Asia.

Vietnam's industrial production index increased by 8.5% in the past 8 months.

According to Ms. Dam Tra My, Director of Communications & Marketing, JLL Vietnam: “JLL’s in-depth content series, Real Talk Podcast Season 3, focuses on hospitality and industrial - logistics, two sectors that reflect Vietnam’s increasingly prominent role in the region. These are fast-growing sectors, affirming Vietnam’s strategic position in the context of restructuring the global supply chain.”

The above analysis shows that Vietnam is converging factors to become a “dual destination”, both a tourism and resort center and an important link in the industrial and logistics supply chain in Southeast Asia. If it continues to maintain the momentum of tourist growth, FDI attraction and infrastructure development, Vietnam can absolutely rise to a leading strategic role in the regional space.

Source: https://baotintuc.vn/kinh-te/khach-san-va-cong-nghiep-hau-can-dua-viet-nam-thanh-diem-den-chien-luoc-khu-vuc-20250918195745442.htm