A 6-hour livestream is not something unusual in the era of e-commerce boom. But it was a public event when the person appearing directly in front of the camera was not a KOL, businessman or celebrity but Mr. Pham Van Thinh, Vice Chairman of the People's Committee of Bac Giang province (old).
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On the morning of June 29, Vice Chairman of the People's Committee of Bac Giang province (formerly) Pham Van Thinh participated in a livestream selling lychees at Luc Ngan lychee garden. |
In just a few hours, he successfully “closed the deal” for more than 54 tons of Luc Ngan lychee, a number that not only demonstrates efficiency but is also a vivid testament to innovative thinking in local governance. From Mr. Thinh’s livestream story, we can see more than one media push: that is, the government’s awareness of its role as a companion, leading farmers into the digital transformation game.
In the context of digital transformation becoming an urgent order for all industries, especially agriculture - a field that is familiar with "country markets" and traditional traders, the fact that a Provincial Vice Chairman participates in livestream sales shows his dedication and action mindset. No longer just slogans or directives from administrative documents, Mr. Thinh chooses to appear as a "real seller", introducing himself, promoting, interacting with viewers and closing deals.
He is not a marketing expert, and even lacks experience in livestreaming. But it is this sincerity and simplicity that creates a strong resonance effect. In a society where trust in public authority is sometimes eroded by cumbersome procedures or the image of officials “sitting in air-conditioned rooms”, Mr. Thinh’s actions are like a breath of fresh air: close to the people, for the people, and together with the people to overcome difficulties.
54 tons of lychee is not just a sales figure; it is a figure of diffusion and change of thinking. Only when leaders really get involved and roll up their sleeves to solve all problems, can they create a profound social effect and change the people's view of the government apparatus.
Reality over the years has shown that Vietnamese agricultural products are not lacking in quality, but lack stories to tell. Many times, images of watermelons, dragon fruits, purple onions, etc. being congested due to border congestion have become expensive lessons. The reason comes not only from the traditional market being too dependent on export channels, but also because most farmers are still "blind" to e-commerce.
Therefore, digital transformation in agriculture cannot stop at issuing policies or organizing seminars and training courses. It needs a push like the recent livestream, where government leaders not only encourage but also set an example, not only fulfill their responsibilities but also do it thoroughly. That action not only helps consume agricultural products but also opens up a practical approach, that is, instead of relying on traders or rescue, why not sell yourself through online platforms?
However, for this model to spread and become a sustainable trend, a deeper support strategy is needed. From training farmers in digital skills, investing in technology infrastructure, to developing a suitable logistics system, every step must be synchronized. At that time, farmers can easily "tell their own product story" as Mr. Thinh shared.
In an administrative environment that emphasizes standards and caution, a provincial Vice Chairman taking on the role of a salesman, even “spontaneously” as he shared, is a brave move. Brave because it is different from the usual behavioral standards of most current leaders.
This is a testament to a new management philosophy: leaders must not only chart the way, but also be willing to take the first step. In today’s rapidly changing world , leadership is no longer measured by degrees or titles, but by the ability to adapt and inspire change.
Mr. Thinh’s story is not simply a one-time event. It opens up suggestions for other localities: Why not popularize the model of “leaders and people livestreaming”? Why not turn it into a regular communication activity, where the government accompanies producers, retailers, and consumers?
Digital transformation is not just a matter of the technology industry, but a story of the whole system, starting with simple but practical actions like... a livestream.
Source: https://baobacninhtv.vn/khi-lanh-dao-tinh-livestream-ban-vai-postid421103.bbg
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