Livestream real estate pricing on national television

Livestream - Ảnh 1. — Pioneering Vietnamese technology feature allows to learn about genuine branded real estate and place bids to buy a house via livestream - Photo: SS

On July 1, 2025, the first NobleGo livestream session officially aired, marking the birth of an unprecedented format in Vietnam: customers freely bid to win ownership of genuine luxury or branded real estate right on the livestream.

The philosophy "Buy a house your way, the price you decide" becomes the distinctive statement of this program.

Pioneer in livestreaming home sales

Accordingly, instead of depending on international platforms such as Facebook or TikTok, Sunshine Group has developed NobleGo with an integrated feature on Noble App, an exclusive application built by Unicloud Technology Group (under Sunshine Group), to periodically broadcast livestreams at 8:00 p.m. every Tuesday and Friday.

According to a representative of Sunshine Group, NobleGo is positioned as a real estate information and transaction channel that applies AI "tailored" for the Vietnamese market, allowing customers to access all project information and directly bid to own real estate right on livestream.

Notably, this is also the first real estate livestream program in Vietnam to be broadcast simultaneously on both digital platforms and national television channels (VTVcab and associated platforms SCTV, MyTV, TV360...), affirming the professionalism and transparency of Sunshine Group's pioneering strength in mastering core technology.

By mid-September 2025, this unique livestream series had reached the milestone of its first 20 sessions, establishing a series of pioneering milestones - from bringing million-dollar villas to air, applying AI to market analysis, to committing to a charity of 500 million VND per session - and is expected to open a new phase in the digital real estate market.

Diverse product portfolio

Livestream đặt giá bất động sản lên sóng truyền hình quốc gia - Ảnh 2. — No more listed prices, at NobleGo, customers will proactively set prices and have the opportunity to own a house at a competitive price - Photo: SS

After the first 20 sessions, Sunshine Group has successively put on livestream a diverse real estate portfolio, from notable projects such as: Sunshine Green Iconic, Sunshine City, Noble Crystal Tay Ho WorldHotels Residence, Noble Palace Long Bien, Noble Crystal Long Bien, Noble Palace Tay Thang Long, Sunshine Sky City, Sunshine Legend City...

The product portfolio ranges from multi-million dollar luxury villas, unique sky villas, branded townhouses, to most recently high-end studio apartments costing only 2-3 billion VND.

Livestream đặt giá bất động sản lên sóng truyền hình quốc gia - Ảnh 3. — The product portfolio on NobleGo livestream is very diverse, from million-dollar villas to 2-3 billion VND studio apartments, with transparent legal status and real values for end users - Photo: SS

Here, through the real-time pricing mechanism, customers can set their own prices with just a few seconds of simple operations on the phone. No more default "closing orders at listed prices", customers themselves will become the ones to actively make decisions and have the opportunity to own products at competitive prices, even better than expected.

According to information from the investor, after 20 live sessions, most customers had the opportunity to "close the deal" at a price at least 10-20% lower than the market, especially session 18 (taking place on September 5), a customer won the right to buy a house at the Sunshine Legend City project at a price up to 45% lower than the market after receiving a special offer from Sunshine Group.

It is known that the goal of livestream is not to sell houses at the highest price, but to expand access to high-quality real estate at the most competitive prices for end users.

Livestream đặt giá bất động sản lên sóng truyền hình quốc gia - Ảnh 4. — Livestream NobleGo does not aim to sell houses at the highest price, but hopes to expand access to high-quality real estate at the most competitive prices for end users - Photo: SS

In addition to its unique pricing mechanism, NobleGo also left a series of memorable marks: pioneering real estate livestream to bring a million-dollar villa to air and closing a deal worth nearly 70 billion VND in the same session. Pioneering in applying AI as a virtual assistant to directly advise on projects, analyze the market, and increase the chance of closing a deal.

NobleGo also set a record with a lucky draw prize of up to 200 million VND in cash for live viewers, and a mechanism to publicly reveal the entire algorithm for choosing the winner so that anyone can "check var".

At the same time, in each livestream session, the investor committed to setting aside 500 million VND to accompany charity funds such as the Loving Leaves program of Vietnam Television.

Livestream đặt giá bất động sản lên sóng truyền hình quốc gia - Ảnh 5. — Customers are supported by a smart AI assistant integrated on Noble App, helping to look up project information, analyze market trends and directly consult on questions according to needs - Photo: SS

Attracted 3.2 million views and interactions

As of the 20th edition on September 12, NobleGo has attracted 3.2 million views and cross-platform interactions during livestream, 100 million brand presences, 14 million reach from advertising, more than 300 published articles and Noble App downloads in August - September increased by 75% compared to June.

Livestream đặt giá bất động sản lên sóng truyền hình quốc gia - Ảnh 6. — NobleGo's appeal through 20 sessions is demonstrated by record numbers - Photo: SS

With transparency, authenticity, reasonable prices and strong community effects, many experts believe that NobleGo can become a model of the future, contributing to shaping the trend of online real estate transactions in Vietnam in the near future.

Sharing with the press about this pioneering platform, Dr. Dang Trung Tuyen (University of Economics - Vietnam National University, Hanoi) commented that Sunshine Group has demonstrated its acumen in knowing how to choose the right tools at the right time to create maximum efficiency.

"They have proven that even a complex "service" that requires a lot of trust like luxury real estate transactions can completely win customers over through livestreaming, as long as the approach is creative and sincere enough," said Dr. Dang Trung Tuyen.