In 2023, Microsoft suddenly stopped producing accessories and peripherals for PCs, instead focusing on investing in the Surface brand. Recently, the American software giant decided to return to this market through cooperation with manufacturer Incase.
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| Microsoft decides to cooperate with Incase to produce accessories and peripherals for PC |
On January 18, 2024, Onward Brands, owner of the Incase, Incipio, Griffin and Survivor brands, signed a partnership agreement with Microsoft, under which Microsoft will resume production of the entire product line for PC under the Incase sub-brand.
The deal also covers accessories and peripherals developed by Microsoft but never put into production.
“The products will be identical, but instead of saying Microsoft, they will say ‘Incase, designed by Microsoft,’” Onward Brands CEO Charlie Tebele declared.
There will now be 23 Microsoft products added to the company's product portfolio and will be available in the market in the second quarter of 2024.
Charlie Tebele also said that Microsoft still retains ownership of its products and may renew or revoke the license for Incase in the future.
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