Soft Opening Hue Plaza - A strategic milestone in Vietravel's 30-year journey

On the occasion of its 30th anniversary, on August 22, 2025, Vietravel Group officially held the Soft Opening Ceremony of Hue Plaza. This is a key project in the Central region, and at the same time, one of the iconic works in the group's comprehensive tourism and service ecosystem development strategy, affirming Vietravel's stature as a pioneer in shaping new standards for the Vietnamese tourism industry.

Hue Plaza is located in a prime location right at the intersection of Nguyen Hue - Le Loi, the busiest cultural and tourist center of the ancient capital of Hue. With a total floor area of ​​5,474 m², including six floors above ground and two basements, the project is designed in a luxurious neoclassical style, both honoring the quintessence of ancient capital architecture and bringing a modern breath. Hue Plaza is positioned as an "All-in-One" commercial - cultural - service complex, where visitors can fully experience shopping, cuisine , art and entertainment in a single space.

With that orientation, Hue Plaza promises to become the “new heart” of tourism in the ancient capital, contributing to increasing attractiveness, extending the length of stay, increasing tourist spending and creating hundreds of new jobs, making practical contributions to the local socio -economic. Furthermore, Hue Plaza also has the mission of becoming a spreading nucleus, raising the position of Hue in the national tourism development strategy, contributing to realizing the goal of making Vietnam become the leading sustainable tourism center in Asia.

According to Mr. Nguyen Quoc Ky - Chairman of the Board of Directors of Vietravel Group, Hue Plaza is not only a high-end commercial and service project, but also a testament to Vietravel's long-term development orientation, creating world-class destinations where local culture is honored in a modern space, in harmony with global standards. With a foundation of three decades of experience and a comprehensive ecosystem, Vietravel continues to firmly adhere to its pioneering mission, accompanying localities to build new symbols, spread cultural values ​​and create sustainable development momentum for the community.
 

The signing ceremony was attended by Vietravel leaders, Deputy Secretary of the Guangzhou City Party Committee and senior representatives from Linh Nam Group, marking an important step forward in expanding cooperation and connecting the tourism markets of the two countries.

According to the agreement, the two sides pledged to increase information sharing to serve the development of bilateral tourism; co-develop tourism products based on festivals, events and new destinations in the two countries; continuously update market trends to jointly seek new cooperation opportunities, suitable to the needs and tastes of modern tourists.

The cooperation between Vietravel and Linh Nam not only brings practical value to the two businesses but also contributes to creating a cultural bridge and expanding the tourism space between Vietnam and China. This is a strategic step to realize the goal of making the two countries become priority destinations for tourists from both sides.

Source: https://www.vietravel.com/vn/ban-tin-nha-dau-tu/soft-opening-hue-plaza-dau-an-chien-luoc-trong-hanh-trinh-30-nam-vietravel-v17827.aspx