Artificial Intelligence: Amazon Launches Upgraded Version of Alexa Virtual Assistant

Speaking to the audience at a launch event in New York (USA), Alexa Plus declared: "I am more than just an assistant. I am your new best friend in the digital world ."

An upgrade from the current Alexa, which is mostly limited to relatively simple tasks like playing music, predicting the weather, or turning on a room's lights, Alexa Plus is more of a virtual agent capable of performing actions on command. Demonstrations at the event showed Alexa Plus could perform tasks like booking concert tickets, sending text messages, planning trips, updating shared calendars, and even analyzing security camera footage to determine if someone had walked their dog.

Notably, thanks to the new functions of generative AI, Alexa Plus can compose a story from pre-selected characters or compose a song according to an assigned theme.

Amazon hopes that with the upgraded version with flexible conversational capabilities, Alexa Plus will attract hundreds of millions of users to switch from Alexa to paid service packages, helping to create profitable revenue for the virtual assistant business.

Alexa Plus is expected to launch in the US in April for $19.99/month, or free for Amazon Prime subscribers.

PP Foresight analyst Paolo Pescatore believes that with the launch of Alexa Plus, AI will reach a wider audience. However, the coverage of this technology is creating certain concerns for users, especially about trust and information security.

In addition to Amazon, many other large technology companies are also trying to expand AI applications in daily activities through development investments of up to billions of dollars. Microsoft has also provided an audio version of Copilot, while Google launched Gemini AI, and Apple is trying to improve Siri with generative AI.

Source: https://baotintuc.vn/dien-tu-vien-thong/tri-tue-nhan-tao-amazon-ra-mat-phien-ban-nang-cap-cua-tro-ly-ao-alexa-20250227151839006.htm