Why is the song 'APT.' so popular?

The song "'APT.'' has a catchy, memorable melody, marking a change in the musical style of singer Rosé of Blackpink.

After more than a week of release, Rosé's song featuring Bruno Mars set a series of record in many countries. According to the site allkpop On October 27, the product achieved Perfect All Kill (PAK) when it topped all major Korean online music streaming platforms, including Melon, Genie, Bugs, FLO, VIBE and YouTube Music, making Rosé the first member of Blackpink to achieve this achievement.

The source said Winning PAK is a dream milestone for any Kpop artist, proving the love of Korean audiences for their products .

From the launch date to October 25, APT. topped the iTunes global most-streamed list and held the number one spot on the Apple Music chart in 26 countries. In the US, the song topped Spotify's chart for five consecutive days.

On October 29, British music magazine NME The song ranked eighth on the Billboard Hot 100, the weekly chart of the most popular singles in the US, making Rosé the fifth K-pop artist to enter the top 10 of the list, after PSY, BTS, Jimin and Jungkook.

Besides Rosé's achievement, Bruno Mars also became the fifth US-UK artist to lead the Melon Top 100, after Latto, The Kid LAROI, Justin Bieber, and Coldplay. APT. won the weekly show trophy M! Countdown Mnet's results - based on sales and fan votes - marked the first time the singer Talking to the Moon won a Korean music show after 15 years of singing.

APT. was successful thanks to its addictive melody and memorable lyrics, according to Koreaboo. Song Excerpt from solo album scheduled to be released on December 6th titled Rosie by Blackpink member, inspired by a popular Korean drinking game called Apartment . The Korean pronunciation of ''Apartment'' is ''apateu'', which is kept intact and repeated throughout, making an impression on the audience from the first listen.

The lyrics express the girl's strong feelings for the boy. From the first lines "Kissy face, kissy face. Sent to your phone, but. I'm tryna kiss your lips for real" to the chorus: "Don't you want me like I want you, baby? Don't you need me like I need you now?" shows the girl's desire to be with her lover.

Previously in 2021, the singer released two solo products in English, including On the Ground showing strong, bold US-UK features Gone carries a sad melody. Returning to the pop-funk track, Rosé shows a fresh, dynamic image. Article by Rhian Daly in the magazine NME commented: "The work is vibrant, bursting with joyful energy, from the powerful pop-rock melody to the addictive chorus", praising Rosé's voice "with strength and confidence far beyond previous performances" and giving the product a perfect score of 5/5.

Page Kpop Reviewed The chorus is said to be reminiscent of Arvil Lavinge in the early 2000s. '' APT. easy to listen to but hard to forget. The MV also contributes to the fun of the song, in which simplicity is an attractive element in this video '', Kpop Reviewed write.

Singer Rosé and Bruno Mars. Photo: Atlantic Records

Rosé is famous for her work in the group Blackpink, but collaborating with Bruno Mars - the star who has won 15 Grammy awards - gives her many advantages, helping the product reach a global audience. In recent years, many Kpop artists have combined international names to increase the coverage of the product. Some outstanding songs are Ice Cream (Blackpink, Selena Gomez), Boy With Luv (BTS, Hailey), Chicken Noodle Soup ( j-hope, Becky G), IDOL (BTS, Nicki Minaj).

According to music critic Lim Hee Yun: "K-pop still functions as a subculture in markets like the US and Europe. To attract audiences in these regions, collaborations with popular local artists are essential."

In addition, Bruno Mars' first collaboration with a Korean artist, releasing a product right after the hit Die with a Smile with Lady Gaga to attract public attention.

Although it was their first collaboration, Rosé and Bruno Mars interacted naturally, while highlighting culture, according to the page. Royalty Exchange . Page allkpop Rosé said she sent three songs to Bruno Mars, thinking he would turn her down. However, the male artist was impressed with APT. and when he learned that the song was inspired by a familiar Korean game, he immediately recorded it. The detail of Bruno Mars singing a Korean word and holding the flag of his host country was loved by the Korean public. The song also created curiosity among audiences in many countries about the game.

Choreography of APT. created a trend on the TikTok platform, followed by many artists and content creators. In Vietnam, many faces such as Miss Khanh Van, singer Thu Phuong, Minh Tuyet, Bui Lan Huong covered the dance. The movements are simply repeated, using hands to simulate actions in the game Apartment.

Rosé Park Chaeyoung, 27, was born in New Zealand and came to Australia with her family at the age of eight. She signed with YG Entertainment after auditioning in 2012 and trained for four years. In August 2016, she debuted as the main vocalist of the group Blackpink. In June 2020, she ranked eighth in the Top 10 Most Beautiful Faces in Asia by the publication TC Candler Asia vote

Bruno Mars (real name Peter Gene Hernandez), 39 years old, born in Hawaii, USA. He has many products with record sales, won a series of major awards, bringing positive energy to listeners like Nothing on You, Just The Way You Are, The Lazy Song, Uptown Funk. In August, he collaborated with Lady Gaga on the product Die with a Smile , currently has 232 million views.

Source