Vinamilk has 5 brands in the top 10 most purchased milk brands.

(Chinhphu.vn) - According to Kantar Vietnam, Vinamilk continues to be the most purchased milk brand for the 13th year. Notably, Vinamilk products are present in nearly 9/10 Vietnamese households with a regular monthly purchase frequency (14 times/year).

Mr. Nguyen Quang Tri (left) representing Vinamilk received the title of Most Purchased Milk Brand for the 13th consecutive year - Photo: VGP/Nguyen Phuong

Vinamilk makes impressive innovations, 'catching the wave' of young consumers

According to the Brand Footprint report, published by Kantar, Vinamilk leads the list of top 10 most chosen milk brands in both rural and urban areas with consumer reach points (CRP) nearly double that of the second-ranked brand. The same brands, Ong Tho, Ngoi Sao Phuong Nam, Susu and Probi, also dominate this list.

The keyword "Vinamilk" on platforms such as Threads, TikTok, or Facebook is being clicked the most by consumers. Vietnam's leading milk brand has been strongly affirming its innovation in its approach to consumers, especially young people like Gen Z and Gen Alpha.

From interesting designs, such as "cute cows" on 100% banana fresh milk boxes, to constantly launching new flavors for familiar products, such as Ong Tho matcha flavored tube, red apple goji berry yogurt, or Probi peach flavored yogurt... Vinamilk is proving its ability to grasp trends and create curiosity and interest in the consumer community.

Not stopping there, the company also impressed with a series of "unprecedented" products in the Vietnamese market, such as Greek yogurt with Vinamilk Green Farm cereal with a unique "cup flipping" experience, or high-protein, low-fat, lactose-free fresh milk. These products quickly became "hot items", constantly sold out and sought after by the online community.

Thanks to that, despite the increasingly obvious changes in consumer trends, Vinamilk has remained firmly in the position of "Most chosen milk brand" for the past 13 years. This is a clear demonstration of the effectiveness of its innovation strategy and its ability to connect strongly with modern consumers.

Impressive innovation, "catching the wave" of young people, Vinamilk is noticed and loved by young customers - Photo: VGP/Nguyen Phuong

In 2024, Vinamilk made an impression when, on average, a new product was added to the shelves every 2 working days. In addition to the impressive "renewal" speed, this brand also has many other factors to retain consumers and their "position in the shopping basket". In urban areas, 9 out of 10 households buy at least one Vinamilk product and each household buys an average of 14 times/year, that is, more than once/month. This is a dream number for a product in the fast-moving consumer goods (FMCG) industry.

Commenting on Vinamilk's impressive innovation, Mr. Peter Christou, General Director of Kantar Vietnam, Worldpanel Division said: "Vinamilk constantly innovates products to keep up with and even lead consumer trends. They not only focus on improving existing products but also boldly launch completely new product lines, never before seen on the market, meeting specific and increasingly sophisticated needs of consumers, such as the trend of no sugar, low sugar, vegetable protein, as well as the use of healthy ingredients that meet international standards."

Vinamilk Green Farm attracts new generation consumers thanks to innovation and creativity in both brand, products and user approach - Photo: VGP/An Minh

Innovation based on understanding

Sharing about the "unprecedented" scientific and technological applications in Vietnam that have been successfully applied by businesses, Mr. Nguyen Quang Tri, Marketing Executive Director, emphasized that this is how Vinamilk "unlocks" the nutritional values ​​from nature, raising quality standards. Typical examples include fresh milk using dual vacuum technology to preserve nutrients and natural floral aftertaste; smart nutrition: High-protein, low-fat, lactose-free fresh milk thanks to the application of ultra-microfiltration technology from Sweden, or Green Farm drinking yogurt combining 6 strains of live yeast and European probiotics, the first in Vietnam.

In fact, in 2024, this Vinamilk brand recorded a growth of 109% compared to 2023, 96% of Green Farm consumers are "loyal" users with an overall product satisfaction score of up to 9.53/10 points. According to Kantar's measurement, the percentage of households purchasing Vinamilk Green Farm has increased by 2 points in just one year.

"This is an amazing number, especially in a fiercely competitive market like the dairy industry in Vietnam," said Mr. Peter. This success not only reflects the quality and attractiveness of the product, but also shows the "customer-oriented" spirit of the national milk brand, when constantly innovating and making efforts to bring world standards and technology to Vietnam.

Consumer trust is the solid foundation that helps Vinamilk maintain growth even in the context of slow recovery in purchasing power. According to the Fortune 500 Southeast Asia 2025 list recently announced by the leading US economic magazine Fortune on June 17, 2025, Vinamilk continues to be the only Vietnamese dairy company to be included in this ranking for the second consecutive year. Accordingly, the "giant" of the Vietnamese dairy industry is ranked in the first group of 140 enterprises based on revenue scale, up 6 places compared to 2024.

Phuong Dung

Source: https://baochinhphu.vn/vinamilk-co-5-nhan-hang-thuoc-top-10-thuong-hieu-sua-duoc-chon-mua-nhieu-nhat-102250619151333667.htm