“Digital Museum” first appeared at Y-Fest 2025, Fustic. The studio behind the creative art combined with technology

Each customer who experiences the “Digital Museum” will become a unique work of art that creatively combines technology and art. Behind this project is the multidisciplinary artist group Fustic. The famous studio cooperates with cultural and artistic organizations such as the V&A Museum (UK), international organizations such as the United Nations, the World Economic Forum, and TIME100.

Enter the "Digital Museum" and paint a "unique" digital portrait

Unlike traditional museums, the digital museum is an unprecedented space for experiencing interactive technology and art, encouraging each participant to become a “co-creator”. The three main experience areas will take you through the stages of curiosity, excitement, pride and emotion.

Check in at the AI ​​Y-Fest Studio area to discover your digital version, move to the Unique Drawing area to draw something you dream of seeing in the new world . The most magical thing awaits you in the "Identity Portrait" area directly performed by the Fustic. Studio group - prominent multidisciplinary artists in the field of digital art.

The digital museum is an unprecedented space to experience interactive technology and art.

With real-time generation technology from Fustic. Studio - representing the new generation of creative faces, pioneers in the field of New Media Art - applying technology to art experiences, combined with Viettel 5G Super Speed ​​- No Latency; the "Identity Portrait" area will bring a special experience, where the face of each visitor is recorded and transformed to create a unique digital art painting (Mosaic Picture). What is special is that the pieces in that picture are inspired by the landscape, culture and colors of the locality - where Y-Fest stops.

For the first time, each participant is not just an audience, but also becomes a part of the artwork, carrying within it a story of local identity and connection with the community. Fustic. Studio - bringing Vietnamese creative spirit to the world and returning to connect with young people.

Fustic. Studio - a group of artists from the new creative generation selected to make their mark at the “Digital Museum”

Operating since 2017, Fustic. Studio was founded by 3 multidisciplinary artists: Trung Bao, Nam Le, Hai Doan with the creative orientation of New Media Art - combining art with technology. Fustic. Studio has created many projects at home and abroad:

• The Echoes of Memoryscape - a work honoring Vietnamese cultural identity, sponsored by the British Council.

• “Enough” exhibition in Ho Chi Minh City - attracted more than 10,000 visitors in 5 days thanks to the interactive art and technology experience.

• Re.imagine - a series of events featuring classical music, visual arts and artificial intelligence, and became the first representative in Vietnam to open the United Nations AI for Good Summit in Geneva.

• “Agentic Voicing Natures” is an AI-powered artwork that brings environmental dialogue to life through a new form of storytelling. Exhibited in Poland and Switzerland, the work is a collaboration between Fustic. Studio and artist Harry Yeff, in collaboration with ElevenLabs and the International Telecommunication Union (ITU).

At Y-Fest 2025, Fustic. Studio brings that global creative spirit back to the homeland, helping young Vietnamese people realize that technology and art are not far away, but can together create moments of community connection and renew local culture.

Hue opens Y-Fest 2025: Where technology connects hearts and heritage

Y-Fest 2025 - a series of music and technology events organized by Viettel Telecom - officially opened with the theme "SYNC of Heart - Harmony of Empathy", making Hue the starting point of the journey to connect millions of young hearts across the country.

After 3 years of implementation, Y-Fest is now one of the most anticipated music and technology events for Vietnamese youth. This year, the event returns with a new spirit: Not only bringing vibrant stages, but also making each attendee a part of the creative experience.

The theme “SYNC OF HEART - Harmony of empathy” evokes a strong message: technology is no longer just a connecting tool, but also a way for people to resonate and share emotions.

After Hue, Y-Fest 2025 will continue to bring the spirit of "Empathy in Harmony" to An Giang, Can Tho, Dak Lak, Hai Phong and end with a super music festival in Ho Chi Minh City.

Source: https://hanoimoi.vn/bao-tang-so-lan-dau-xuat-hien-tai-y-fest-2025-fustic-studio-dung-sau-man-nghe-thuat-ket-hop-cong-nghe-day-sang-tao-718216.html