Cardi B turns viral moment in court into a 'weapon' to promote new album

Female rapper Cardi B continues to prove her ability to "take advantage of drama" when turning viral moments at a recent court hearing into promotional ideas for her new album Am I The Drama?

Cardi B's album Am I The Drama? is scheduled to be released on September 19, with a special version called Courtroom Edition just announced - Photo: IGNV

Last week, Cardi B appeared in court regarding a lawsuit filed by a former security guard who accused her of assault in 2018.

During her testimony livestreamed on CourtTV, Cardi B caused a "storm" online with her series of frank expressions, straightforward and humorous answers.

Cardi B and the 'teasing' that made her brand

The moments when she reacted strongly in court caused a stir among netizens, shared millions of times on X, TikTok and Instagram.

The most viral clip was when the plaintiff's lawyer asked if she had insulted the bodyguard by calling her "fat", Cardi B calmly replied: "No, I called her a bitch, not fat". It was this frankness that made Cardi B the center of attention, regardless of the outcome of the lawsuit.

From being livestreamed in court to turning that moment into an album cover, the female rapper has once again made the public talk, while cleverly turning the noise into a media advantage - Photo: Atlantic Records

Immediately after being exonerated by the court, Cardi B's team quickly announced Am I The Drama? Courtroom Edition .   - special edition of the new album, using the viral image from the trial as the cover.

On the X platform (formerly Twitter), the humorous female rapper wrote: “By popular request, the Courtroom Edition is here!”

Currently, three CD versions with different cover art are available for pre-order on Cardi B's official website for $10 (about 250,000 VND), with a special vinyl version priced at $39.98 (about 1 million VND).

This is considered a smart strategy, turning seemingly disadvantageous moments into powerful promotional tools for music products.

Cardi B's court appearance video is going viral on social media - Video: Lanadivines

Am I The Drama? is Cardi B's second studio album, produced by Atlantic Records. The album will include hit songs such as WAP (2020, featuring Megan Thee Stallion), Up (2021), and a series of new songs Outside and Imaginary Playerz .

After the resounding success of Invasion of Privacy (2018) - the work that helped her win the Grammy Award for "Best Rap Album", fans are expecting this comeback to continue to create a fever, affirming Cardi B's position in the hip-hop industry.

Using drama to promote music is not uncommon in the entertainment industry, but the way Cardi B turned a tense court case into marketing material shows the "ironic" that has made her brand.

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Source: https://tuoitre.vn/cardi-b-bien-khoanh-khac-viral-tai-toa-thanh-vu-khi-quang-ba-album-moi-20250904123530842.htm