Combining tourism and agricultural consumption has opened up a new direction to help Lam Dong agricultural products increase their value and reach consumers directly. This is also a way to do agricultural tourism - a bridge to bring agricultural products closer to tourists.
In Lam Dong , agricultural tourism is increasingly popular. Many farms open their doors to welcome visitors to experience harvesting vegetables and fruits, enjoy the products on the spot and buy them to take home. During the experience, visitors can hear interesting stories about agricultural production and local specialties. Thereby, consumers not only have access to safe, fresh agricultural products but also understand more about the farming process.
Mr. Nguyen Van Nuoi's family in Truong Xuan commune has 2 hectares of lychee that are in the business period of producing dozens of tons each year. Taking advantage of the lychee garden's location next to Highway 14, for the past 5 years, Mr. Nuoi has opened his doors to welcome tourists from North to South to visit the locality.
Mr. Nuoi shared: “During April and May, my family’s lychee garden enters harvest season. During this time, the lychee garden is very beautiful and I open it for free to serve visitors. Visitors come to the garden to take pictures and buy and enjoy in the garden as well as bring a lot home. This is a very good sales channel for my family.”
Mr. Le Van Hoang - Director of Bazan Dak Nong Coffee Co., Ltd., Bac Gia Nghia Ward shared: “Previously, we only produced and processed coffee and cocoa according to orders. During our operations in the agricultural sector, we realized that combining agriculture and tourism is a very good channel for consuming agricultural products. From there, we opened coffee shops in beautiful locations, combined with tourism units to create tours”.
Currently, the company is collaborating with farmers to create attractions for tourists to experience in cocoa and coffee gardens and cocoa and chocolate processing factories... "Domestic and international tourists are excited to experience the reality. Besides buying products as gifts, many domestic and foreign tourists have become our partners," said Mr. Hoang.
Since opening the garden to tourists and selling agricultural products directly, the company's revenue has increased by about 30-40%. Tourists like to buy at the garden, at the counter, at the factory because they can see the quality and growing process.
From a professional perspective, Associate Professor Dr. Huynh Phu - Southern Institute of Environment and Circular Economy, Ho Chi Minh City, commented that the combination of tourism and agriculture is an inevitable direction in the context of agricultural products needing to be enhanced in value. This model not only helps increase income for farmers but also helps tourists understand correctly about clean and safe products.
Creating authentic experiential spaces combined with on-site agricultural product consumption is gradually becoming a new consumption trend, especially in the context of people increasingly concerned about the origin of food.
Source: https://baolamdong.vn/du-lich-kich-cau-tieu-thu-nong-san-388942.html
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