Vietnamese culinary culture booth at Hong Kong Book Fair attracts visitors

The booth of the Vietnamese Consulate General at the Hong Kong Book Fair attracted a large number of visitors to learn about destinations as well as Vietnamese cuisine.

The 35th Hong Kong Book Fair, organized by the Hong Kong Trade Development Council (HKTDC), is attracting the attention of many readers at the Hong Kong Convention and Exhibition Centre (China).

This year's fair has more than 770 exhibitors participating.

With the theme " Culinary culture and future life," through displaying and introducing books on culture, scenic spots and Vietnamese cuisine, the Consulate General of Vietnam in Hong Kong and Macau introduced many attractive destinations and dishes from all regions of the country, helping readers and visitors have a comprehensive view of the landscape and cuisine of Vietnam.

Food introduction books not only simply introduce dishes but also incorporate stories about their origins, cultural significance, traditional cooking methods, or the regions where the dishes were born, making viewers feel attracted and want to explore them immediately, thereby contributing to spreading Vietnamese cuisine to Hong Kong people and international friends.

In recent days, the booth of the Vietnamese Consulate General at the fair has attracted a large number of visitors to learn about destinations, as well as Vietnamese cuisine and take the opportunity to check in with Vietnamese conical hats.

Speaking to a VNA reporter in Hong Kong, Vietnamese Consul General in Hong Kong and Macau, Ms. Le Duc Hanh, said that this year's book fair is an opportunity for the Vietnamese Consulate General to promote Vietnamese tourism . Every year, the fair attracts a large number of people, especially families.

Many Hong Kong people have visited and loved Vietnam tourism, books - especially with this year's culinary theme, coinciding with Vietnam's strengths, with dishes that have made a name for themselves on the world culinary map.

According to Consul General Le Duc Hanh, the fair is also an opportunity to promote Vietnamese cuisine in Hong Kong. In Hong Kong, there are many Vietnamese restaurants, from street food to mid-range and high-end, but the high-end restaurant segment is still small, the affordable segment still has a lot of room to develop, especially after many Hong Kong people learned more about Vietnamese food when traveling to Vietnam.

Ms. Le Duc Hanh said that in order to further develop Vietnamese cuisine in Hong Kong, the Consulate General hopes that the Vietnamese community in Hong Kong will unite and join together to organize events to introduce restaurants and quintessential Vietnamese dishes, research to facilitate the import of standard Vietnamese ingredients into Hong Kong, and promote the employment of skilled Vietnamese chefs in Hong Kong.

Consul General of Israel in Hong Kong and Macau, Mr. Amir Lati, said that Israel and Vietnam have good relations in the fields of trade, technology and agriculture. He has been to Vietnam several times and has enjoyed some of the dishes, and was especially impressed with the Vietnamese bread. Vietnamese bread is very delicious and famous.

Vietnamese sandwiches are also growing rapidly in Israel thanks to fresh, healthy ingredients, and Vietnamese coffee is also very popular, said Mr. Amir Lati.

The Vietnam News Agency's Pictorial products also attracted the attention of many readers at this year's book fair. With the goal of foreign information, the culinary section of Pictorial is often meticulously and beautifully designed and printed. The articles promptly reflect culinary events, new trends, or seasonal dishes. The content of the articles is not only to simply introduce dishes but also to convey Vietnamese culinary culture to the world.

Consul General of Israel in Hong Kong Amir Lati and Consul General of Vietnam in Hong Kong and Macau Le Duc Hanh at the Vietnamese booth. (Photo: Xuan Vinh/VNA)

Within the framework of this year's book fair, Nguyen Hanh Phuong, the record holder for "The youngest English-language fantasy writer in Vietnam," author of the English-Vietnamese bilingual series "Star Squad: The Quest for Great Power," introduced her book series to book lovers in Hong Kong.

The cultural significance of the book fair goes far beyond mere book transactions. Over the years, the Hong Kong Book Fair has not only been a benchmark for the publishing industry but also an annual cultural festival for residents and tourists. The average per capita consumption of the book fair in 2024 is 912 HKD (about 116 USD), up 4.6% from the average of 872 HKD in 2023. The book fair also attracts a large number of mainland Chinese and international tourists, becoming a cultural window to promote Hong Kong's soft power.

In the midst of the hot summer of July, the book fair once again became the cultural epicenter of Hong Kong as readers crowded together among a sea of ​​books, not only turning the pages but also seeing the stories that Hong Kong continues to write.

This year's Hong Kong Book Fair is expected to attract 1 million visitors over 7 consecutive days. The fair will end on July 22./.

(TTXVN/Vietnam+)

Source: https://www.vietnamplus.vn/gian-hang-van-hoa-am-thuc-viet-tai-hoi-cho-sach-hong-kong-hut-khach-tham-quan-post1050688.vnp