Understanding consumers

- Looking at the front of the house, you will see a series of domestic fashion brands have withdrawn from traditional retail channels in recent times. But the jewelry market in our country has grown well on e-commerce platforms. So is this industry on the rise or in decline?

- Some brands fail and disappear completely because they cannot bear the high operating costs. On the other hand, brands that cater to the youth consumer segment still prevail. The reason is that they closely follow consumer needs and listen to their customers. Their designs are therefore both trendy and seasonal, selling well. The reason online channels are strong is because the costs are more competitive than renting a space. However, these businesses also have to spend a lot on online advertising.

- After a short period of prosperity, many storefronts had to close. To find tenants, landlords had to lower prices?

- It is worth mentioning that the rental price will mainly affect the real estate value. The landlord can only negotiate a small reduction in price. However, the development of e-commerce can predict that the traditional business trend will face difficulties.

- Most shoppers value brand, reliability and shopping experience over low prices. Regardless of the segment, businesses will survive if they understand consumers.

CROSSED TU

Source: https://www.sggp.org.vn/hieu-nguoi-tieu-dung-post812343.html