More than 30 years of starting a coffee business

Thanh Toan coffee brand in Ta Nung agricultural area, Cam Ly ward - Da Lat started more than 30 years ago with steps suitable for domestic consumption and export market needs, crystallizing "miracle from the good land" of the plateau at an altitude of 1,200-1,600 m with product lines processed according to the global food safety process HACCP.

Thanh Toan coffee brand participates in trade promotion in the northern border area

During the recent days of the exhibition of new Lam Dong OCOP products at Lam Vien Square, Xuan Huong Ward - Da Lat, 3 product lines of tea coffee and ground, instant, green beans, roasted beans of Thanh Toan Coffee Production and Trading Company Limited, Cam Ly Ward - Da Lat have received the attention, research and trust of local customers and tourists . Director Nguyen Thi Thanh directly brewed coffee through the "super-fast" machine for guests to enjoy. The sweet aroma of tea coffee mixed with the rich, rustic aroma of coffee spread around, creating a new feeling, eager to explore for customers enjoying on the spot and customers visiting and choosing to buy products.

Director Nguyen Thi Thanh said that during the trade promotion and product introduction campaigns similar to the above in the Southern and Northern regions of the country, Thanh Toan coffee has connected with Chinese and Cambodian enterprises, and not long after signed contracts and maintained exports in recent years. Particularly for the US and Middle East markets, Thanh Toan Coffee Production and Trading Company Limited connects through domestic partners. Most of the enterprises from other countries, before signing contracts, come directly to the Robusta coffee raw material area in Cam Ly ward - Da Lat and the tea coffee in Xuan Truong ward - Da Lat of Thanh Toan Coffee Production and Trading Company Limited to visit the production and processing process; take samples of soil, water, green beans, roasted beans, and coffee powder to bring back for inspection and analysis according to global food safety and quality standards.

“Our company exported the first batch of roasted coffee beans to the United States for 100 kg. After receiving positive feedback from consumers, US businesses continued to import several hundred tons in the past year. Similarly, roasted coffee beans in the Cambodian market initially consumed 200 kg, but now maintain 1-2 tons per month. For the domestic market, in the first 6 months of 2025, our company consumed about 100 tons of roasted beans, 300 tons of green beans, and 60 tons of ground coffee. In particular, the market of Da Lat specialty stalls consumes about 1 ton of ground coffee per month…”, Director Nguyen Thi Thanh added.

To achieve the above coffee consumption volume in the domestic and foreign markets, Thanh Toan brand has been around for more than 30 years, starting with a few hectares and now increasing to 10 hectares in the Ta Nung agricultural area, Cam Ly ward - Da Lat. At the same time, expanding the association of coffee-producing households to 30 hectares in Xuan Truong ward - Da Lat; 50 hectares of Robusta coffee in the old Di Linh district. All areas at Thanh Toan farm and the associated coffee area are cultivated according to organic processes, hand-picking to select the most ripe fruits, the preliminary processing and processing process goes through many stages of strict control of food safety, characteristic flavor, thereby constantly improving the reputation of product quality before reaching consumers.

Source: https://baolamdong.vn/hon-30-nam-khoi-nghiep-voi-ca-phe-382118.html