Katy Perry's Crisis

Katy Perry's slumping career can be saved, but it depends on the quality of her upcoming album, a public relations expert says.

After the humiliating defeat of Woman's World, Katy Perry's new single is Lifetimes Although it received positive feedback, it also fell off the Spotify charts in the US and worldwide just 24 hours after its release.

Eric Schiffer - president of Reputation Management Consultants and a leading expert in the field of public relations - commented that Perry is in a career crisis because of a series of failed products, followed by a series of scandals about his unacceptable behavior and attitude in the hot seat.

"For a singer in crisis, a new release can be a salvation, but at the same time it has the potential to drown their passion," he commented.

Lifetimes better Woman's World but still criticized

Below the MV's comments section Lifetimes , many audiences commented that the song has a catchy melody, is easy to listen to and is not difficult to memorize. They regret that Perry did not choose it as the opening single for the upcoming album, because at least this song is less controversial. Woman's World .

However, the fastidious writers said that Lifetimes , composed by 8 people, is generally unremarkable with a lackluster melody. The lyrics are criticized for being silly. Especially the lyrics: "I'm gonna love you 'til the end and then repeat it" be criticized repeatedly to boredom.

Katy Perry's Lifetimes was criticized as a bland and depthless product. Photo: @katyperry.

"The best compliment I can give the song is in terms of its nostalgic quality, vaguely reminiscent of Katy's heyday in the 2010s," Eric Schiffer commented.

Visually, MV Lifetimes is a party from early morning to late night of the female lead. The frame of dancing, singing, "burning" out in a colorful space is easily found in music products of the same genre.

In terms of popularity and influence, this product is showing signs of weakness as it is not dominating music charts or being mentioned in discussions on social networks, according to BI.

After 3 days of release, MV Lifetimes reached just over 1.9 million views on YouTube, a number considered to be a record low. This means that the majority are not very interested in Lifetimes.

Perry is clearly looking to return to the pop star status by releasing heavily promoted songs with elaborate music videos as she did before. However, the two new singles have been met with negativity and indifference, reflecting Perry's position in pop culture is gradually being shaken.

Will the new album revive the career?

As a crisis management expert, Schiffer advised Perry to change and refresh her audience approach and musical material, trying to attract new, younger fans, instead of just evoking nostalgia in the 8X and early 9X generation fan group.

According to experts, Orlando Bloom's wife should consider arranging a live interview to help the public better understand her choices, especially the decision to cooperate with Dr. Luke, a music producer with a scandalous past, who was involved in a sexual harassment scandal with singer Kesha.

Schiffer found it confusing and unacceptable that Perry collaborated with Dr. Luke on the single. "It's wrong for Katy to emphasize a message of female empowerment with a producer who allegedly did the opposite," he said.

Perry's next steps are unclear, but Schiffer thinks transparency and authenticity are key to attracting the Gen Z audience.

Katy Perry Wilderness Photo 3

Katy Perry's bold look in her new album. Photo: @katyperry.

In the midst of the crisis, Perry's career could still be saved if the album was released soon, 143 , achieved explosive effect. Schiffer used Kanye West as an example, although Kim Kardashian's ex-husband has been in constant scandal from day to day (most notably anti-Semitic and racist remarks), the rapper still has hits that dominate the Billboard charts this year.

"The important thing in the process of brand recovery is whether Katy can create appeal with her product. The first single had difficulties, the second single seems to be better, but it is still early to conclude that the album is a failure. We will have the answer when she releases the whole album," Schiffer said above. Business Insider.

In the album 143 Coming soon, Perry describes it as "a sexy, bold return to form, with a multi-talented artist, powerful, provocative pop anthems." Audiences and critics are eagerly awaiting the album's release on September 20.

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