"If you do it with all your heart, your startup journey will be supported by everyone"

Ms. Ta Kieu Diem shared that after getting married, she mainly stayed at home to do housework. Having had a passion for baking since childhood, she occasionally made traditional cakes and jams to use at home and give to relatives and friends.

In 2017, with everyone's encouragement and the desire to live her passion while earning extra income, she decided to start a business making traditional cakes.

"Since I was little, my mother taught me how to make some traditional cakes and jams, and gradually I fell in love with them without realizing it. When I decided to start a business, I had to learn more, mainly online, to make cakes that are both beautiful and delicious, serving the needs of consumers," Ms. Diem shared.

In the beginning, it was normal for a few batches of cakes to be spoiled and thrown away. Instead of getting discouraged, Ms. Diem spent time and effort to find out why the cakes were spoiled, and then learned from the experience to fix it.

"When you fail, you have to be determined to do it, find out what step you went wrong, and find the formula to create the perfect product. In general, there are countless difficulties in starting a business. There are many types of cakes on the market.

The most important thing is to create unique products with your own personal style to be able to compete. I think that with passion, you will overcome difficulties and achieve your goals," Ms. Diem shared.

In the early years of starting her business, the bean cakes, in cakes, jams, etc. made by Ms. Diem were sold to familiar customers and neighbors. After that, her cakes such as sponge cakes, husband and wife cakes, etc. were ordered by people for parties, engagements, weddings, and gradually expanded to the customer group of kindergartens and primary schools located in the area.

Products of Kieu Diem traditional confectionery production facility

"People found the cakes delicious, high quality, and preservative-free, so they recommended them to each other. Thanks to that, I have work to do every day, and my business is getting better and better. From the profits I made, I invested in more machinery to make my baking more professional and efficient," said Ms. Diem.

By 2022, Kieu Diem traditional jam production facility was officially established, marking a step forward in the entrepreneurial journey of this woman from Ca Mau . At that time, Ms. Diem's facility was also known to more people for its moon cake products.

According to Ms. Diem, although there are many types of moon cakes from famous brands on the market, many consumers still decide to choose Kieu Diem's products.

"Many customers say the food is delicious and the prices are reasonable. I do it myself and do business with all my heart, so people love and support me. This is also one of the things that helps the establishment grow," Ms. Diem shared.

Will utilize social networks to expand the market

Currently, Kieu Diem traditional confectionery production facility is creating jobs for 4-7 female workers with difficult circumstances in the locality. Ms. Ta Kieu Diem said that since starting her business, she has been busy with work every day, especially during the Mid-Autumn Festival and Lunar New Year.

Ms. Ta Kieu Diem (right) on the "Women's Creative Startup Day" organized by the Commune Women's Union

However, she does not feel tired or pressured, but on the contrary, she feels very energetic and happy when living with her passion. Each confectionery product that is well received by consumers gives her more motivation to continue on the entrepreneurial path that she has chosen.

During the process of starting a business, Ms. Diem always received support from local authorities and Women's Unions at all levels. Through the activities of the Project "Supporting Women to Start a Business in the 2017-2025 Period" (Project 939), she was able to participate in training courses on starting a business as well as participate in "Women's Creative Start-up Day" organized by the Commune Women's Union to introduce and promote products to a wide range of consumers.

At the same time, she was consulted and supported to invest in packaging, helping to make the product more perfect and impressive.

Ms. Diem said that in the near future, she will apply information technology to promote the facility's products on social networking platforms such as Zalo, Facebook, TikTok... with the goal of expanding the market.

"At this age, I also encounter certain difficulties when using social networks to promote products. But with my own efforts as well as the support of organizations and the Women's Union, I think I can do it.

The most important thing is not only expanding the market but also the desire to bring delicious, quality cakes to customers," the owner of the traditional cake and jam production facility Kieu Diem emphasized.

A representative of the Women's Union of Cai Doi Vam Commune (Ca Mau Province) said that Ms. Ta Kieu Diem's entrepreneurial journey not only helps develop the family economy , creates jobs for local female workers, but also contributes to preserving traditional cakes and jams.

The confectionery products of Kieu Diem traditional confectionery production facility are chosen by many consumers due to their good quality and reasonable price. Implementing Project 939, the Association has supported Ms. Diem to participate in training courses to improve her start-up experience; and provided advice and support on product packaging and labeling.

In addition, the Association also supports to promote the facility's products to a wide range of consumers, helping her start-up journey go smoothly, and the Kieu Diem traditional confectionery production facility is growing more and more.

SOME STARTUP EXPERIENCES OF MS. TA KIEU DIEM

- When starting a business with confectionery products, in addition to food safety and hygiene being the top priority, it is necessary to create unique characteristics and a brand for the product.

- When starting a business, passion is important, but you also need to be persistent and constantly learn to create new products that are both delicious and aesthetically pleasing to suit consumer tastes.

- If you do business sincerely and put the consumer first, you will be accepted by the consumer. You need to comply with the law in business and production, affirm the quality, and build the reputation of the establishment.

Source: https://phunuvietnam.vn/lam-thuc-tam-hanh-trinh-khoi-nghiep-se-duoc-moi-nguoi-ung-ho-20250708162002009.htm