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The strong aroma of Dak Lak durian

VTV.vn - Dak Lak today not only has vast coffee hills and majestic waterfalls, but also has the "king of fruits" as a new symbol.

Đài truyền hình Việt NamĐài truyền hình Việt Nam18/09/2025

 Những chuyến xe nối nhau chở đầy niềm vui mùa thu hoạch.

The trucks came one after another filled with the joy of the harvest season.

August and September - the season of ripe durians, the whole of Dak Lak seems to light up with a unique color. On the roads leading to the fields, trucks and tractors are lined up carrying durians. The cheerful laughter mixed with the scent of the wind, evoking the feeling of joy of a bountiful harvest.

Tourists coming to Dak Lak this season cannot help but stop at Krong Pac, Ea K'nuec - the durian capital. Amidst the red basalt color and lush orchards, each durian is round and shiny with golden segments, as if containing the love of the land and people. "Amí kâo - mother's durian", the affectionate way the locals call it, sounds so familiar.

Nồng nàn hương sầu riêng Đắk Lắk - Ảnh 1.

August, September - durian season.

Experience in the durian capital

A day following the farmer into the garden, visitors will understand the hard work that goes into creating the “king of fruits”. From selecting the breed, tending the soil, pruning the branches to harvesting, everything requires meticulousness. In Ea Knuec, many young people enjoy the experience of cutting the durian themselves, then opening the thorny shell to reveal each thick, fragrant yellow segment.

Ms. Phan Le Bao Ngoc, a tourist from Hanoi , shared: “I have eaten durian in many places, but the taste in Krong Pac has something richer, sweet and fatty without being too greasy. The feeling of eating it right in the garden makes the aftertaste even more unforgettable.”

Nồng nàn hương sầu riêng Đắk Lắk - Ảnh 2.

Durian gardens full of fruit.

Not just for enjoyment, many families choose farm tourism as an experience. Children are eager to take photos and check-in among the green gardens, adults learn about clean farming , smart irrigation technology or livestream durian sales right in the garden.

The people here have boldly changed, applied technology, and aimed at clean products to bring to the international market. Visitors to the cooperatives are often surprised to see people gardening, proficient in digital tools, and confidently introducing their products through e-commerce.

The livestream sales sessions of farmers right in the garden are quite professional, a way of promoting that is both rustic and modern. Young people are eager to check-in in the middle of the lush, green garden, while adults are engrossed in learning about clean agricultural models, smart irrigation technology, and how farmers apply IoT to cultivation.

Nồng nàn hương sầu riêng Đắk Lắk - Ảnh 3.

Applying technology, aiming at clean products to bring to market.

Mr. Nguyen Cong Diem, a garden owner in Ea Knuec, enthusiastically shared: “Farmers are directly accompanied by commune leaders to guide them on how to sell online, we are much happier and more confident. This is the beginning for clean durian products to reach customers everywhere, including the world market.”

In recent years, in this land of Krong Pac, the durian festival has been born, becoming a new tourist destination. In the bustling sound of gongs, visitors can enjoy delicious fruit and immerse themselves in the unique cultural space of the Central Highlands. A spiritual spice that is hard to find anywhere else.

Love the red basalt land more

If in the past, many people knew Dak Lak as the capital of coffee, now, durian is creating a new look. This land has opened up experiential journeys associated with agriculture, cuisine and indigenous culture.

Many tourists believe that Dak Lak durian season is like a brilliant picture with the passionate scent, the lush green of the garden, the brocade colors in the village market and the friendly smiles of the farmers. That is the resonance that makes the trip not only sightseeing, but also in harmony with the land and people.

Nồng nàn hương sầu riêng Đắk Lắk - Ảnh 4.

Anyone who has visited Dak Lak will forever remember the strong aroma of durian.

It is no coincidence that Krong Pac is called the durian capital of the country, with nearly 9,000 hectares, producing more than 100,000 tons per year. Harvest time is later than other provinces, so the durian season here lasts until October, a special advantage to attract tourists.

From the village, convoys of container trucks loaded with “golden fruit” spread everywhere. Leaving Krong Pac, on the return journey, many tourists cannot miss a few durians, or choose ripe fruit with segments to put in boxes to bring back as gifts. The distinctive aroma permeates, preserving memories of a vast land that is changing every day.

Nồng nàn hương sầu riêng Đắk Lắk - Ảnh 5.

Friendly smiles of farmers during harvest season.

Dak Lak today not only has immense coffee hills, majestic waterfalls, but also has the “king of fruits” as a new symbol. Anyone who has visited Dak Lak will always remember the passionate aroma of durian.

Source: https://vtv.vn/nong-nan-huong-sau-rieng-dak-lak-100250916143752842.htm


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