After the controversy over the new Da Nang logo, the city organized a logo design contest.

In early July, after the Department of Culture, Sports and Tourism of Da Nang City announced to collect opinions on 4 new Da Nang logo designs, it received many mixed opinions.

On September 18, the People's Committee of Da Nang City announced that it had issued a plan to organize a contest to design a city logo (called the new Da Nang logo) to create a city logo, position and enhance the city's brand recognition.

Accordingly, the contestants are organizations and individuals at home and abroad. Each author/group of authors can submit no more than 3 works.

The work must be suitable for the purpose and requirements of the contest; ensure original creativity, and must not have been published, used, released or participated in any contest at home or abroad.

The work must clearly reflect the identity and strategic vision of Da Nang City. It is encouraged to exploit one or several typical elements and symbols representing the city, clearly reflecting the identity and core values ​​of the locality.

The old Da Nang logo is considered to have high recognition.

PHOTO: SX

Therefore, the authors can exploit the typical elements of natural landscape; architectural works symbolizing the modern, dynamic and integrated development of Da Nang in the new era, while expressing the cultural depth and people of Quang through spiritual values, such as: hospitality, affection, creativity and strong aspiration to rise.

The work also conveys the message of the spirit of cooperation and strong connection between communities; reflects the strategic vision of sustainable development in the future, affirming the position of Da Nang as an economic , cultural, tourism, ecological, smart urban center, international financial center, industrial center, logistics, innovative startups of the Central Highlands region.

Regarding the requirements of aesthetics and design techniques, the work must ensure harmony between aesthetic elements and content, creating a positive impression, while expressing the pride and aspiration for sustainable development of the city in the future.

Meanwhile, the first and second models of the new Da Nang logo that were released for public consultation were considered "confusing" because of many details.

PHOTO: HOANG SON

The design must be modern, minimalist, and concise; ensure harmony in layout and color, have prominent highlights, be memorable, easily recognized, and create sympathy with the public. The components in the logo (images, text if any) must be clearly separated, not causing conflict or influencing each other.

The artwork must be highly adaptable, ensuring flexibility in all environments, including live, online and printed on a variety of materials. At the same time, the artwork must retain sharpness, clear contrast and optimal reproduction at many different sizes, even when reduced or used in monochrome.

The awards include: 1 first prize worth 150 million VND with a certificate; 4 consolation prizes worth 10 million VND/work.

As Thanh Nien reported, in early July, the Department of Culture, Sports and Tourism of Da Nang City compiled the works participating in the campaign to create a new Da Nang logo and proposed the advisory council to choose 4 options to collect comments from the community; the time for collecting comments lasted until July 15.

However, after these four logo designs were made public, many people expressed concern that the process of selecting the new logo of Da Nang was rushed, the time for collecting opinions was short, and there was no open design competition to invite the participation of experts from within and outside the locality.

Model 3 and model 4 of the new Da Nang logo also did not receive consensus from many people.

PHOTO: HOANG SON

Some cultural experts and people believe that the proposed models are "too detailed", with too many elements of landscapes, heritage, nature, architecture, etc., making the logo confusing and difficult to create a recognizable mark.

Many opinions suggested that the locality should organize a public and open design competition to have more creative options, and at the same time widely consult the opinions of the people, scholars, and cultural experts before choosing the official Da Nang logo, so that the logo truly reflects the culture, history, and identity of the new Da Nang land after the merger.

Source: https://thanhnien.vn/sau-lum-xum-ve-mau-logo-da-nang-moi-thanh-pho-to-chuc-cuoc-thi-sang-tac-185250917225915429.htm