Where does Lang Son's tourism attraction come from?

Mr. Nguyen Dang An: After the Covid-19 pandemic was pushed back, Lang Son province proactively implemented tourism stimulus programs with many practical and effective solutions, as evidenced by the number of tourists coming to Lang Son, which is estimated to reach 4.4 million, with total tourism revenue reaching 4,500 billion VND in 2025.

(Industry and Trade) - In 2025, the number of tourists to Lang Son province is expected to reach 4.4 million, with total tourism revenue reaching 4,500 billion VND.

To achieve these impressive numbers, it is necessary to mention the annual festivals, which are one of the factors that create the attractiveness of tourism in the province. Lang Son has a diverse culture, with more than 340 large and small festivals, held from January to March of the lunar calendar every year, especially the Ky Cung - Ta Phu temple festival (from the 22nd to the 27th of the lunar calendar), the "Fragrance and color of cuisine " contest held annually in Lang Son city (now Dong Kinh ward and Ky Lua ward), in 2025 attracting tourists reaching the milestone of over 1 million visitors.

Lang Son has many majestic and beautiful natural landscapes.

The festival activities were very meaningful, not only creating attractive destinations in the province but also being an opportunity to further promote the traditional culture of the people of Lang.

Besides, cuisine is also an important factor attracting tourists, exploring culinary culture is a need of tourists when coming to Lang Son, cuisine has contributed to increasing the attractiveness and characteristics of Lang Son tourism.

Along with festivals and cuisine, the relic system is also a strength of Lang Son, creating attraction for tourists, especially attracting a lot of visitors at the beginning and end of the year; border tourism is being operated and exploited, bringing good signals.

In 2025, Lang Son province and Pingxiang town, Guangxi coordinated to organize a ceremony to announce a 2-day-1-night tour for tourists using a passport instead of just 1 day as before. This has created conditions for Chinese tourists to enter Lang Son and Vietnamese tourists to Pingxiang, Guangxi, China (through Huu Nghi international border gate or Tan Thanh border gate) with a longer time.

Another highlight is that Lang Son's eco-tourism and community tourism activities annually attract a large number of domestic and foreign tourists. In December 2024, Huu Lien Community Tourism Village and some homestays in Huu Lien commune were awarded the ASEAN Community Tourism Village and ASEAN Homestay by the ASEAN organization, thereby gradually affirming the brand of Lang Son's community tourism. It can be said that these factors have been and are creating the current attractiveness for Lang Son tourism.

Mr. Nguyen Dang An: To develop local tourism, in addition to the factors and conditions of tourism resources, there must be policies, human resources, infrastructure, and technical facilities for tourism. We would like to share some lessons learned in developing tourism services in Lang Son province in recent times.

Firstly , regularly raise awareness of tourism development among local Party committees and authorities to enhance coordination between levels, sectors and social organizations to promptly remove difficulties and obstacles in tourism development.

The number of tourists coming to Lang Son is estimated to reach 4.4 million in 2025.

Second , determining the mechanism and policy for tourism development is the most important factor. This is not only a "compass" to guide tourism development but also mobilizes resources and the active and responsible participation of the entire political system, local community and businesses in the province.

Each development stage requires appropriate mechanisms and policies to effectively exploit and promote resources for tourism development. From that awareness, in July 2025, Lang Son province issued a Resolution of the Provincial People's Council on regulations on a number of policies to support the development of community tourism in Lang Son province and promote the value of Lang Son UNESCO Global Geopark in the period of 2025 - 2030. This is an important policy content showing the concern for creating all favorable conditions for investors when implementing tourism projects in Lang Son.

Third , planning must be one step ahead and must be done systematically with a long-term vision, associated with strict planning management. Accordingly, it is necessary to set out major orientations on planning strategies, identify key tourism development spaces that need investment, strong tourism types, and solutions to develop tourism into a spearhead economic sector.

Lang Son province has issued Decision No. 825/QD-UBND dated April 19, 2021 approving the Project on Tourism Development of Lang Son province to 2030. This is an important scientific and legal basis for all levels, sectors and business communities in the province to gradually and successfully implement tasks and solutions for tourism development in the coming time.

Fourth , Lang Son province focuses on developing “green” tourism and community-based eco-tourism associated with cultural and historical values. Promoting cultural heritage values, potential natural resources and landscapes must be associated with cultural preservation and environmental protection; focusing on building tourism products associated with the community. Local people are identified as resource owners, tourism workers, and tour guides.

The majestic mountain ranges, magical caves and cool blue lakes create a wild and captivating beauty in Lang Son.

Fifth , create favorable conditions and environment for economic sectors and local communities to participate in investing and developing diverse types of tourism services (eating, photography, interacting on social networking platforms, selling souvenirs, producing local specialties and products), creating a competitive and equal tourism business environment.

At the same time, pay attention to building a civilized, safe and friendly tourism environment to build and promote the brand and image of tourist destinations through the quality of products and services, friendly, civilized and hospitable behavior of local people, deeply and widely conveying the message: "Every Lang Son resident is a tourism ambassador".

Sixth , apply science and technology in tourism development to develop Lang Son tourism to keep up with the 4.0 industrial revolution, at the same time, use scientific and technological advances in tourism management and business to improve the quality and competitiveness of the province's tourism products and services.

Seventh , pay attention to developing tourism human resources to train, foster, and standardize professional qualifications and skills for the workforce in the tourism sector, aiming for professionalism, methodicality, and improving the quality of tourism services.

Along with some other contents and tasks, these are the experiences that Lang Son province has drawn from in developing the tourism industry.

Mr. Nguyen Dang An: Recognizing the role of green tourism in the development of the tourism industry and protecting resources and the environment, ensuring sustainable development, Lang Son province has implemented a number of contents.

Firstly , improve the quality of tourism products and services, ensuring to meet the needs of tourists; develop green tourism products, preserve natural elements and local culture.

Planning and investing in tourism product development based on outstanding strengths and attractiveness of tourism resources; promoting strengths and strengthening connections between regions, areas and localities towards forming typical tourism products according to tourism areas suitable to natural conditions as well as resources of localities to promote the inherent strengths of localities.

Green tourism is increasingly gaining attention and becoming a tourism development trend in Lang Son province.

Second , investment in developing infrastructure systems for transportation, information, communication, environment and related fields must ensure meeting the needs of tourists, especially systems in tourist areas, destinations, accommodation facilities, restaurants, etc.

Third , create favorable conditions to promote the development of tourism human resources, ensuring unity, quality, efficiency, meeting the requirements of development and integration. In addition, tourism business units of the province must equip their tourism human resources with knowledge of integration, good at foreign languages, information technology, tourism profession, understanding of the market, international law, etc.

Fourth , focus on improving the capacity of state management agencies on tourism from provincial to communal levels to meet the requirements of developing tourism into a spearhead economic sector, focusing on developing green tourism.

Fifth , strongly develop the domestic market, focusing on the segment of tourists for leisure, entertainment, and weekend stays. Strengthen promotion and introduction in a professional manner, focusing on tourism products and tourism brands.

Sixth , maximize the potential and strengths of the province, develop eco-tourism, green tourism, community tourism, resort tourism; encourage socialization, attract resources into programs, plans, and projects to develop green tourism.

Mr. Nguyen Dang An: First of all, I would like to affirm that the official recognition of Lang Son Geopark by UNESCO as a Global Geopark in 2025 is an extremely meaningful event, not only for the tourism industry but also for the entire Party Committee, government and people of all ethnic groups in Lang Son province.

This is the result of many years of persistent efforts, demonstrating the province's determination to preserve natural and cultural heritage, while promoting potential for sustainable socio-economic development.

Lang Son UNESCO Global Geopark is an attractive destination

The UNESCO Global Geopark title is a “golden passport” that brings Lang Son’s image to the world. We hope that this will be a strong boost for Lang Son tourism to become more and more known to international friends.

The unique values ​​of geology, geomorphology, landscape, along with the rich history, culture and traditions of ethnic groups will be widely promoted, contributing to making Lang Son an attractive destination in the journey to explore the mountainous region of Northern Vietnam.

At the 11th UNESCO Global Geoparks International Conference in the Republic of Chile in 2025, Lang Son Geopark was highly appreciated by UNESCO as well as partners in the Global Geoparks Network and tourists. This is a testament to the outstanding values ​​and contributions of Lang Son Geopark to the Network.

Second , we expect that achieving this title will create a strong driving force to attract investment resources from domestic and foreign enterprises. When tourism infrastructure is improved, products and services are diversified, and service quality is enhanced, the number of tourists will certainly increase, creating a stable source of income, contributing to the transformation of the local economic structure in a sustainable direction.

Third , this is also an opportunity to raise community awareness in preserving and protecting natural resources, conserving and promoting traditional cultural identity. UNESCO Global Geopark is not simply a “title” but a “commitment” to the world, requiring us to develop tourism in conjunction with conservation responsibilities. We expect every Lang Son resident to be a “tourism ambassador”, joining hands to preserve and spread the precious values ​​of our homeland.

Lang Son UNESCO Global Geopark covers an area of ​​nearly 5,000km², with more than 100 unique geological, cultural and archaeological heritages.

In the coming time, the Department of Culture, Sports and Tourism of the province will closely coordinate with departments, branches, localities, businesses and the community to synchronously deploy many solutions. We focus on developing tourism products associated with geological experiences and indigenous culture; enhancing the training of high-quality human resources; promoting digital transformation in tourism promotion.

At the same time, the Department will advise the province to organize international cultural and tourism events, thereby continuing to bring the Lang Son brand - a friendly and attractive destination - closer to tourists from all over the world.

It can be said that our greatest expectation after Lang Son Geopark was recognized by UNESCO is to turn this title into a driving force to realize the goal: Developing tourism into a spearhead economic sector, contributing to improving people's lives, building Lang Son to be increasingly rich, civilized, and strongly integrated with the region and the world.

Mr. Nguyen Dang An: To further promote existing strengths and move towards the goal of sustainable development, the province determined that it is necessary to synchronously deploy many solutions, focusing on a number of key solutions.

Firstly , the province continues to focus on investing in and upgrading transport and tourism infrastructure. This is a prerequisite to improve the capacity to welcome visitors and connect tourist routes and destinations.

At the same time, we will promote the application of information technology and digital transformation in management, operation, promotion and tourism promotion to quickly and effectively approach potential customer markets.

Second , the province focuses on developing unique tourism products, associated with local strengths. In addition to the familiar border tourism products, spiritual tourism - festivals, Lang Son will strongly exploit the values ​​of the UNESCO Global Geopark, develop community tourism, eco-tourism associated with indigenous cultural experiences, traditional cuisine, handicraft villages, cultural events.

We identify tourism products that must be unique, attractive, sustainable and associated with the responsibility of preserving natural resources and cultural heritage.

Lang Son develops tourism into a spearhead economic sector

Third , developing high-quality tourism human resources is one of the top priorities. The Department will closely coordinate with training institutions and businesses to foster professional skills and improve vocational skills for workers in the industry, while focusing on building the image of a team of tour guides and interpreters who understand local culture, have foreign language skills, and meet the needs of serving international tourists.

Fourth , tourism promotion and advertising will be carried out professionally, systematically and with focus and key points. We will strengthen coordination with media agencies and international tourism organizations, promote digital communication, organize events, fairs, and famtrips to introduce the image of Lang Son to domestic and foreign friends.

Finally , a very important solution is to raise awareness and the role of the community. Each Lang Son resident is a “tourism ambassador”, contributing to building a civilized, friendly and safe tourism environment. Only when the people truly join together, can the tourism industry develop sustainably and long-term.

With the above synchronous orientations and solutions, along with the support of the Central Government, the determination of the province and the consensus of the people, we believe that Lang Son tourism will continue to develop strongly, affirming its position as a key economic sector, contributing positively to the overall development of the province in the new period.

Thank you!

Source: https://sovhtt.langson.gov.vn/tin-tuc-su-kien/linh-vuc-du-lich/suc-hut-du-lich-lang-son-den-tu-dau-.html