Which 5 companies are leading the global smartphone market?

Top 5 companies by number of smartphones shipped worldwide , market share and annual growth, Q2 2025.

According to the latest data from IDC, Samsung shipped 58 million smartphones in the second quarter, a 7.9% year-on-year increase. This gave the company a 19.7% global market share, maintaining its leading position and leaving its major competitors far behind.

Meanwhile, Apple ranked second with 46.4 million iPhones shipped, a slight increase of 1.5% compared to the same period in 2024, corresponding to 15.7% market share. Notably, Apple's sales in China, its second most important market after the US, decreased by 1%, in the context of users in this country increasingly preferring domestic brands and products with more competitive prices.

However, thanks to strong growth in emerging markets, Apple still maintains its overall growth rate, but the gap with Samsung is gradually widening.

Galaxy AI helps Samsung accelerate

IDC's report shows that Samsung's success in the past quarter came from the Galaxy A36 and Galaxy A56 product series, which are in the mid-range segment but are integrated with Galaxy AI features, which previously only appeared on flagship lines.

“Bringing premium AI features to the mid-range has helped Samsung expand its user base and drive demand for real AI experiences,” said Francisco Jeronimo, vice president of client devices at IDC. “This is especially effective in a context where users are curious but still wary of the price of premium models.”

Xiaomi, vivo and Transsion are close behind

In third place, Xiaomi shipped 42.5 million units, capturing 14.4% of the market, despite a modest growth of 0.6%. The next two positions belong to vivo (27.1 million units) and Transsion (25.1 million units), both strong brands in the Asian and African markets.

Although major brands maintained stable performance, the overall market only grew by 1%, with total sales reaching 295.2 million units in the second quarter. Comments on this are relatively positive results in the context of many economies facing inflation, unemployment and tight consumer sentiment.

The Chinese market continues to be a bottleneck.

Not only Apple, many big companies also recorded a decline in sales in China last quarter. IDC assessed that poor performance in this market was one of the main reasons for the decline in global growth, despite positive results in other regions.

Apple and Samsung compete fiercely in the smartphone market.

However, researchers remain optimistic about the market in the coming time. The second quarter of 2025 is the eighth consecutive quarter of growth, which has not happened since 2013, showing signs of sustainable recovery in the industry.

IDC expects the next growth driver to come from AI-enabled devices in the mid-range segment, where companies are trying to bring them closer to the majority of users.

plo.vn

Source: https://baolaocai.vn/5-hang-nao-dang-dan-dau-thi-truong-smartphone-toan-cau-post648786.html