Chatbots can't save Apple in the AI ​​era

VHO - Apple needs more than a chatbot like ChatGPT. Users expect a powerful, personalized AI system that changes the way iPhones are used.

Apple is at a pivotal moment in the era of artificial intelligence. The company could create a groundbreaking AI system on the iPhone, but simply building a clone of ChatGPT would be a misstep and could cost Apple its edge.

Veritas Chatbot: Internal testing, not for public use

According to the latest information, Apple is developing a chatbot application called Veritas, based on technology that is expected to support Siri in the future. However, Veritas is only used internally to test new features, and there are no plans to release it to the public. This shows that Apple is still cautious, avoiding "making mistakes" when competing directly with ChatGPT - which has taken the leading position in the conversational AI segment.

Genmoji | Image source: PhoneArena.

ChatGPT has gone too far but not far enough to be the “future”

Launched three years ago, ChatGPT quickly became the most popular AI app. Users became so attached to it that they considered it indispensable. But despite its success, ChatGPT still mainly revolved around text replies and basic chatting. New features like ChatGPT Pulse—which was seen as an improved version of Google Now—didn’t really make a difference. Meanwhile, Apple needed something more to redefine the AI ​​experience on the iPhone.

Apple has integrated ChatGPT on the iPhone, but it's still not a perfect app. | Image source: PhoneArena.

What do users expect from Apple?

What users want from Apple is not just a psychedelic chatbot, but an AI system that can understand and serve them better than the current Siri. For example, Siri needs to be smarter, understand more languages, and naturally assist with personal tasks like email, calendar, sleep habits, apps, and personal data that the iPhone already holds.

If Apple can leverage this massive trove of data to create a personalized “Pulse,” the iPhone AI experience will go far beyond ChatGPT. At the same time, Siri will need to improve its ability to provide concise, accurate, and contextual information, as Perplexity AI does.

The biggest opportunity and risk in Apple's history

For years, Siri was considered a “forgotten failure” because not many people cared about voice assistants. But with the rise of ChatGPT, Google’s Gemini, and other AI systems, Apple can no longer stand aside.

Gemini | Photo source: PhoneArena.

Apple’s strengths lie in its closed ecosystem, its huge iPhone user base, and its adherence to core services. From there, the company can create a comprehensive AI system that changes the way people use their phones. However, if it is slow or goes in the wrong direction, Apple could completely lose its advantage and face the risk of falling seriously behind.

Pros and cons of Apple's AI strategy

Advantage:

Own a closed ecosystem, easy to deploy personalized AI.

Huge amounts of user data make AI smarter and more personalized.

Strong brand, high user trust, easy to attract when launching new technology.

Disadvantages:

Falling behind competitors in AI development speed.

Siri has not met expectations, making it difficult for Apple to compete directly.

If Apple launches an AI product similar to ChatGPT, it could be seen as lacking in innovation.

Conclude

Apple is at a crucial crossroads: either create a revolutionary AI system to lead the future, or continue to fall behind in the technology race. Users expect a completely new Siri – not just for chatting, but to become the smart center for managing the entire digital life on the iPhone.

According to Phone Arena

Source: https://baovanhoa.vn/nhip-song-so/chatbot-khong-cuu-duoc-apple-trong-ky-nguyen-ai-171321.html