Saigon Dragon Cup 2025 Beer: The journey to spread the spirit of solidarity at every touchpoint

Bia Saigon Dragon Cup 2025 has gone beyond the framework of a sports tournament. Through the tournament, the Bia Saigon brand has created a memorable journey, connecting players and fans across the country from the field to cyberspace.

From the field to the stands: When "DZÔ!" becomes the sound of connection

On a national scale, the Bia Saigon Dragon Cup 2025 National 7-a-side Football Championship has become a playground for hundreds of amateur football teams, where amateur players can live with passion and pride for their homeland.

The historical highlight of the tournament was the birth of the national 7-a-side football team - VPL Dream Team. For the first time, the best semi-professional strikers had the opportunity to stand side by side, practice and compete with the top stars of the national team such as Tien Linh and Duy Manh. This event erased the gap between amateur and professional football, fueling the passion of a generation of players. Not stopping there, VPL Dream Team also had the opportunity to compete internationally with strong teams from Thailand and Malaysia. This was not only a recognition of the talent of the "street" field but also demonstrated the efforts of Bia Saigon in raising the position of Vietnamese 7-a-side football on the regional map.

Saigon Beer marks a milestone in bringing Vietnamese 7-a-side football to the international arena

If the pitch is the stage for the players, then the stands are the soul of the tournament, where the familiar "GO!" cry is elevated to a symbol of unity. It is the sound of unity when the home team scores, the cheer that connects distant fans.

To stir up this spirit, Bia Saigon has created unique experiential spaces. The DZÔ Zone with interactive games, free shirt printing area with AI photos from Zalo and creative check-in photobooth have turned each match into a real festival, where fans not only watch football but also create unforgettable memories together and spread the heat of the tournament on social networks.

The DZÔ Zone with interactive games, free t-shirt printing area and creative photobooth offers fans a vibrant bonding experience on the sidelines of the tournament.

Technology that erases distance: Spreading the "DZÔ!" spirit anytime, anywhere

The passion from Bia Saigon Dragon Cup has exploded strongly in the digital space, breaking all geographical limits and connecting the community through creative online campaigns. Keeping up with the technology trend, Bia Saigon has launched the "Dzo Vang Ket Ket" campaign with fans creating AI photos, transforming into players in the hometown's shirt. This activity has created a real fever with more than 50,000 photo creations, densely covered on social networks. Each photo is an affirmation of local pride, contributing to spreading the spirit of support for football teams across the country.

In addition, Bia Saigon called on the community to record and send in their own "DZO!" sounds. The call received an unprecedented response, garnering nearly 40,000 sounds from all over the country.

From these tens of thousands of individual sounds, a unique piece of music was created – a true symphony of unity. The moment this music rang out in the stadium during the final match brought an overwhelming feeling, when tens of thousands of fans heard their own cheers blending with the whole nation. Bia Saigon has registered the record 'DZO VANG GAN KET' with the Vietnam Record Organization, aiming to mark the program that collected the most "Dzó" cheers to spread the spirit of sports and community unity of Bia Saigon.

As a token of appreciation, Bia Saigon also created limited edition jerseys. The special feature of the jerseys is the giant letter "DZÔ" made up of the names of thousands of fans who participated in online activities. This is not only a gift, but also a tangible proof that each individual is an important part of this meaningful journey of connection.

The limited edition 'National DZÔ Jersey' - created from the names of thousands of fans, as a symbol of solidarity that Bia Saigon dedicates to the community

Bia Saigon Dragon Cup 2025 is not only a successful tournament in terms of expertise. Moreover, it is also a journey to create and spread the value of solidarity. The "DZO!" cry from a familiar cry has become a powerful symbol of solidarity, passion and desire to win. As shared by player Nguyen Tien Linh: "I am 28 years old this year, this is the first time I have witnessed such a special moment. The moment the song of 30,000 'DZO' sounds resounded, I felt like the whole nation was standing behind me. Bia Saigon with millions of 'DZO' sounds - so heroic, absolutely united!!!"

Source: https://thanhnien.vn/bia-saigon-dragon-cup-2025-hanh-trinh-lan-toa-tinh-than-gan-ket-tren-moi-diem-cham-185250827154320136.htm